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Cadillac to fight Audi A3, Mercedes CLA with small rear-drive sedan?

Compact luxury sedans are fast becoming the trend among upscale automakers. Mercedes has the new CLA (and its many platform-mates), BMW has the 1 Series and 2 Series, Audi has the A3 and, though Lexus apparently isn't interested in anything smaller than its CT 200h, Infiniti is getting in on the action with a compact model of its own. It would only follow logically, then, that Cadillac should launch a competitor, and according to the latest reports, that's just what it has in store.
Speaking with Car and Driver, Cadillac marketing chief Uwe Ellinghaus confirmed that such a project is in the works. But unlike its rivals, Cadillac aims to go with a rear-wheel-drive layout. This despite research that apparently indicates that a surprising 80 percent of owners think that their BMW 1 Series is front-drive. It's the driving dynamics and styling proportions that motivate Ellinghaus and his colleagues to stick with rear-drive, however.
The new model would in all likelihood be based on the same GM Alpha architecture that underpins the ATS and CTS - a platform that has helped Cadillac keep the weight down on both models and which is expected to underpin the next-generation Chevy Camaro, as well. The sub-ATS could be positioned as a four-door 2+2, however, as the ATS grows a little larger in its next iteration in order to make room for its new baby brother.

Cadillac launching crossover-heavy product offensive

Utilizing information provided by Cadillac suppliers, Reuters says that Cadillac is preparing two more crossovers that will bow after its current product initiative is complete. According to the report, a year after the next SRX arrives in 2016, a pair of CUVs will be unveiled that will bracket it in size, and they'll be headed for the US and Chinese markets.
That is years away, though. For now, the company's attentions are on the nearly here CTS and ELR range-extended coupe, the next Escalade SUV (shown above), an ATS coupe, and the range-topper that will sit above the XTS. That, and possibly an even more impressive range-topper that promises to be the mean and majestic super-luxe unicorn Cadillac we've been dreaming about for more than a decade now.
In response to the issue of how German crossovers might be having an impact on Cadillac's future plans, a company source said - rightly, we think - "we don't need to duplicate the Germans." That doesn't mean, however, that it can't wade deeper into a market segment that the Germans are making a ton of money in. In fact, and since everyone is doing it, we'd be surprised if Cadillac didn't, even if it won't happen for another four years.

2021 Cadillac CT4 Review | A joy to drive, a puzzle to compare

Cadillac's smallest sedan is arguably its most competitive. The question is, though, what does the 2021 Cadillac CT4 actually compete with? It has the price tag and interior in keeping with the growing number of sub-compact luxury sedans, yet its rear-drive layout and sophisticated chassis are more akin to sedans that are a size up. It sure drives more like a BMW 3 Series than something smaller and cheaper. Actually, it could easily be argued that the CT4 is a more rewarding sport sedan than BMW's benchmark – be it the Premium Luxury you see above or spicier CT4-V trim.  That's where the comparison ends, however. The CT4 is smaller, with a cramped back seat and rinky-dink trunk. Its cabin quality is lower and its engines less refined. Yet, it is sufficiently cheaper to justify all of the above. For the dwindling few who still prize communicative steering and an unflappable suspension in their entry-level luxury sedan, the CT4 is a terrific choice – no matter what you compare it to. What's new for 2021? The CT4 was all-new last year, so there are only minor updates for '21. A 12-inch HD instrument cluster is now available as part of the Technology package in top trim levels, while Cadillac's Super Cruise semi-autonomous driver assist system will be a late-availability option. Wirelessly connected Apple CarPlay and Android Auto are now standard. There's also a new Diamond Sky Special Edition that adds a unique color scheme and trim finishes.  What's the CT4 interior and in-car technology like? We've criticized the design and quality of other Cadillac interiors, and although the CT4's is awfully similar to those, its lower price and market positioning make it far more competitive and, well, palatable. It may not be as expressive as the Mercedes A- or CLA-classes, but for the money, we don't think you'll be disappointed. The infotainment system is controlled by an 8-inch touchscreen with a pair of redundant control knobs better suited to scrolling through playlists, radio stations or other menu functions. One is adjacent to the screen and volume knob, while the bigger one is on the center console. We like this setup quite a bit and appreciate the Cadillac's system's clean look and quick responses. The base setup includes wirelessly connected Android Auto and Apple CarPlay, plus Amazon Alexa integration and a choice of USB Type-A and Type-C charging.