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Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

Cadillac will expand its range of high-performance Blackwing models

Cadillac proved the American sport sedan isn't dead when it introduced the Blackwing variants of the CT4-V and the CT5-V (pictured) in February 2021. Launched to denote a short-lived V8 engine, the nameplate will appear on other go-fast members of the company's range in the coming years, but there's at least one model it will steer clear of. "Blackwing is reserved for really the pinnacle, the purest expression of performance and track capability, and that's what it's going to stand for going forward. [The CT4-V Blackwing and CT5-V Blackwing] won’t be the last Blackwing cars that we do, but you wonÂ’t see one on every vehicle. ItÂ’s not appropriate. I couldnÂ’t imagine doing an Escalade-V Blackwing," said Cadillac engineering boss Tony Roma in an interview with enthusiast site GM Authority. His comments are reassuring, because they confirm that Cadillac won't water down the Blackwing badge by putting it on sporty-looking models that are more show than go. What's next remains up in the air. The CT4 and the CT5 are Cadillac's only sedans as of writing, so the next Blackwing-badged model will either be an electric car, a crossover, or both. Regardless, it should arrive as a truly track-capable hot rod developed for hardcore enthusiasts. For others, Roma also suggested more V-badged cars are in the pipeline, though he stopped short of listing the models the emblem will appear on. Demand for quick crossovers is growing steadily in America, so it's not difficult to imagine an XT4-V, for example. And, an unverified report published in February 2021 claims the Escalade's 6.2-liter V8 will soon receive a 200-horsepower bump thanks to a factory-backed, dealer-installed supercharger. If the rumor is accurate, the 600-plus-horse Escalade could be the V-branded model that Roma alluded to in the interview. "The V-Series lineup has expanded," he said. "You're going to see more of that in the future. We're going to do more V-Series. It's important to our brand, and you'll see it on other products." Related video:

Cadillac clears camo off the XT3 revealing grille, lighting details

Up until now, every Cadillac XT3 we've seen has been buried under covers and vinyl wraps, but one of our spy photographers recently captured a group of them with significantly less camouflage. As a result, we finally get a relatively clear picture of what the car will look like. The nose blends the look of current Cadillacs with cues from last year's Escala concept. The headlights still appear to stretch up into the top of the fenders like its production brethren, but they don't descend as far down the front fascia, a hint of Escala influence. The grille also features more of egg-crate mesh like that Cadillac concept. In profile, we can see evidence of the XT3's smaller size compared with the XT5, mainly in the lack of any glass area behind the rear door. Other evidence of the smaller size is that our spy photographer reports the cars were being tested alongside the BMW X3 and Mercedes-Benz GLC-Class. The profile also shows that the XT3 will have a hard-edged rear end with a rakish hatch. At the back, there isn't a whole lot to report, but the taillights look like they'll be interesting. There appears to be a horizontal element in the middle of the hatch similar to what we've seen on the Escala and the refreshed XTS. We can also see some lights up on the C-pillar, which indicates that the XT3 will also have tall vertical elements up those pillars like on the Escalade. We expect the XT3 to show up late in 2018. It will likely be powered by a turbocharged four-cylinder of some sort, and because it will probably be based on an existing GM crossover or sedan platform, it will probably have front-wheel drive and/or a front-drive based all-wheel-drive system. Related Video: Featured Gallery Cadillac XT4 Spy Shots View 13 Photos Image Credit: Brian Williams Spy Photos Cadillac Crossover SUV Luxury cadillac xt3