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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac CTS-V gets Stealth Blue and Silver Frost limited edition models

A little more than a year and a half ago, former weekend editor Alex Nunez and I were talking about how sweet it would be for Cadillac to offer a CTS-V in the Corvette's Supersonic Blue paint, and as if General Motors eavesdropped on our conversation, this showed up. And while the Stealth Blue car you see here isn't an exact duplicate of the hot-looking sedan GM showed off in prototype form, it's really close. And really sweet.
New for 2013, the Cadillac CTS range gets two new colorful editions, starting with the Stealth Blue package available on the CTS-V (in sedan, coupe and wagon bodystyles) as well as the naturally aspirated CTS coupe. In addition to the unique paint, blacked-out grille and dark satin wheels, Stealth Blue cars can also be done up with an optional Twilight Blue leather interior. (And you thought blue-on-blue color schemes died in the '90s.)
Cadillac is also offering a new Silver Frost package, but it's a bit more exclusive. Only 100 examples will be built, all in CTS-V Coupe form. The Silver Frost paint is a low-gloss matte finish, in that while it technically has a clearcoat covering, it's reduced in a way that the surface still appears flatter than standard paint. Even so, Cadillac states that the car should be hand-washed only.

It's a V8 party! Lexus IS 500, Cadillac Escalade and more | Autoblog Podcast #667

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. It's all V8s all the time this week, starting with the Land Rover Defender V8 unveiling, Lexus IS 500 F Sport Performance debut and pricing announcement on the Jeep Wrangler 392. Next, they move on to what they've been driving. Spoiler alert: That means more V8 talk. Zac has been driving the Cadillac Escalade with the 6.2-liter V8 and BMW M550i with its 4.4-liter twin-turbo V8. Greg and Zac take a pause from the V8 theme by discussing their shared time in our long-term Acura TLX. From this, they segue into a "Spend My Money" feature about garage lifts to finish the show. Autoblog Podcast #667 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2021 Jeep Wrangler Rubicon 392 priced at nearly $75,000 2022 Land Rover Defender bulks up with a 518-hp V8 2022 Lexus IS 500 F Sport Performance brings back the V8 What we're driving BMW M550i Cadillac Escalade Acura TLX Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: