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Cadillac ELR getting massive discounts, some up to $14,000

Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking. Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in. It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.

eBay Find of the Day: Ryan Gosling Eldorado from Lost River

What's better than a car connected to Ryan Gosling? A car connected to Ryan Gosling and Matt Smith (the eleventh Doctor Who for our less nerdy readers). This 1966 Cadillac Eldorado convertible is driven by Smith in Lost River, Gosling's directorial debut. The movie was filmed in Detroit, with plenty of footage at the Packard factory, and the car is located in the nearby enclave of Hamtramck. Truth be told, this car has questionable star appeal and it needs a lot of work. Lost River currently holds a 20% fresh rating on Rotten Tomatoes. I've never seen an episode of any Doctor Who – a fact that amazes Seyth Miersma. And while I agree with Kroll Show character Wendell Shawn that Gosling is a "beautiful idiot," that's not enough for me to buy a car with an exhaust leak. The body on this Eldorado looks clean, but there is plenty of restoration work for the next owner. The listing states that most of the exterior and trim needs to be installed, and the front seats are in rough shape. Other details are vague – the carburetor "might need to be rebuilt" and the radiator and fan "may need to be replaced" but neither statements explain why. On the upside, the 340 horsepower (gross rating), 429 cubic inch V8 runs well. Reserve is not met at the current price of $4,000, but this could be a chance to get a classic '60's convertible for cheap. Featured Gallery eBay 1966 Cadilac Eldorado View 18 Photos News Source: eBay Celebrities TV/Movies Cadillac Auctions ebay Find of the Day celebrity ryan gosling

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.