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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

General Motors could turn Hamtramck into its electric pickup, SUV hub

Electric off-roaders could revitalize the Detroit-Hamtramck factory that General Motors previously announced it will close. While official details remain shrouded in secrecy, analysts believe the plant will be re-tooled to manufacture at least three electric models due out during the early 2020s. The plant's scheduled closure was one of the grievances the United Auto Workers (UAW) union cited when it embarked on a 40-day strike in September 2019. General Motors agreed to keep it open without shedding much light on what it planned to build there. Analyst at LMC Automotive told the The Detroit News they believe an often-rumored electric SUV that will resurrect Hummer's name, image, or both will be one of the models assigned to the Hamtramck plant. Battery-powered variants of the GMC Sierra and the Cadillac Escalade will be made there, too, as will an enigmatic van. LMC Automotive's Jeff Schuster believes the van will come first; it could enter production as early as 2021. The Hummer — which might also be offered as a pickup — will follow before the end of 2022, while the Sierra and the Escalade will both arrive in 2023. We're taking this report with a grain of salt, though, because only one of the aforementioned models has been announced by General Motors. Rumors of a Hummer resurrection emerged in the summer of 2019, just a few weeks before we heard unverified reports of a battery-powered variant of the next-generation Escalade. General Motors confirmed plans to enter the burgeoning electric pickup truck segment, which Ford, Rivian, and Tesla also have their sights on, but it hasn't detailed how or when. The van is a mystery. General Motors refused to comment on the report. It previously announced it will keep Hamtramck open, and invest $3 billion to build electric vehicles there. The investment will create 2,225 jobs. Inaugurated in February 1985, the Hamtramck factory has churned out a diverse selection of models over the past 34 years, including Cadillac's Eldorado, Seville, and Allante, the Oldsmobile Toronado, the Buick Riviera, and more recently, gasoline-electric Chevrolet Volt. General Motors announced plans to close Hamtramck in 2018, but it quickly backpedaled and extended its lease on life until 2020 by keeping the Chevrolet Impala and the Cadillac CT6 around for a few additional months.

Cadillac recalls 120k examples of ATS for fire risk

Cadillac is recalling a total of 119,339 units (96,145 in the US alone) of the 2013-2016 ATS sedan, because the coil antenna module that powers the rear defogger can overheat. The problem has been linked to four fires, but there have been no injuries, fatalities, or crashes, according to the automaker. During manufacturing, the antenna might have been produced with "critically weak terminal connectivity." If being cycled on and off often or used continuously, these faulty examples can overheat, leading to a fire in the driver's side rear pillar. According to the company, "less than 1 percent of the recalled vehicles are expected to have the condition." According to the National Highway Traffic Safety Administration (in a PDF), the fix is a reflash for the ATS' Electronic Climate Control module that automatically turns on the rear defogger when the engine starts. In addition, 2013 models keep the system on continuously at low temperatures at highway speeds and this is also being disabled in the update. The changes are meant to cycle the coil less often, but owners can still turn it on manually. Related Video: GM Statement: General Motors is recalling approximately 96,145 2013-16 model year ATS sedans in the U.S. Some of these vehicles may have been manufactured with critically weak terminal connectivity in the coil antenna module, which powers the rear defogger system. If the module has the condition and is subjected to excessive cycling or continuous operation, it may overheat and a fire may develop inside the rear pillar on the driver's side of the vehicle. Less than 1 percent of the recalled vehicles are expected to have the condition. GM is aware of four fires but no injuries, fatalities or crashes. Including Canada, Mexico and exports, the total population of the recall is approximately 119,339. RECALL Subject : Rear Defogger Coil Antenna Module may Overheat Report Receipt Date: SEP 03, 2015 NHTSA Campaign Number: 15V558000 Component(s): VISIBILITY Potential Number of Units Affected: 96,145 All Products Associated with this Recall Vehicle Make Model Model Year(s) CADILLAC ATS 2013-2016 Details Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2013-2016 Cadillac ATS sedan vehicles manufactured April 23, 2012, to September 2, 2015. In the affected vehicles, the coil antenna module that powers the rear defogger system may generate excessive heat due to excessive cycling or continuous operation.