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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

2015 Cadillac ATS Coupe prepares to fight BMW 4 Series

Cadillac introduced its new ATS Coupe at the 2014 Detroit Auto Show today, bringing customers an alternative to the growing range of sport luxury coupes typified by the BMW 4 Series, Audi A5 and Mercedes-Benz C-Class Coupe.
The ATS Coupe, as a slightly more premium offering, ditches the wheezy 2.5-liter engine found in the basic ATS Sedan, but retains the four-door's 2.0-liter, turbocharged four-cylinder and 3.6-liter V6. That four-pot turbo benefits from a fettling that has increased torque from 260 pound-feet to 295, although its peak is only available from 3,000 rpm to 4,600 rpm, unlike in the sedan, where peak twist arrives at just 1,700 rpm and sticks around until 5,500 rpm.
Power can be channeled to either the rear or all four wheels by the owner's choice of a Tremec six-speed manual or a six-speed automatic transmission. According to Cadillac, the new Coupe can get to 60 in 5.6 seconds when fitted with the 2.0-liter turbo.

Chip Foose is bringing life to a Cadillac sketch from 1935

General Motors, automotive home of Harley Earl, was a pioneer in the early days of car design. But for as many wild concept cars and even production cars as the company's studio created, there were still many that never got off the paper. Chip Foose is working to change the fate of one of those designs. According to Foose Design, Chip Foose's latest project is based on a sketch from 1935. Car dealer Wes Rydell and his wife Vivian commissioned a custom Cadillac coupe that was sketched out by GM designer Art Ross. It would take an existing Cadillac sedan, shorten it, lower it and give it a removable hardtop. The drawing is as far as the project got. Now Chip Foose is working on realizing the design in real life using a 1939 Cadillac Series 60 Sedan. He plans to follow the initial design brief, but with his own unique touches. He has also named the project "Madam X" in honor of what Harley Earl would call client projects. It is scheduled to be finished and ready for unveiling at the end of the summer. Foose is a well-known designer who has won some of America's most prestigious custom car awards such as the Ridler Award and designed vehicles for the TV show Overhaulin'. The final product should be quite a striking machine. You can see how it's coming along, as well as Foose's sketch of what the car will finally look like, in the gallery above. Related Video: Featured Gallery 1939 Cadillac Series 60 by Chip Foose View 13 Photos Image Credit: Foose Design, Inc. Auto News Celebrities Design/Style Cadillac Classics chip foose overhaulin