Cadillac Cts Red Crystal 09 Rwd on 2040-cars

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2014 Cadillac CTS debuts new design, twin-turbo power, Vsport model [w/video]

If ever there were a Cadillac to truly rival the world's best, this could be it.
With every new model, Cadillac indeed gets closer and closer to actually performing at the top of its class, rivaling those crafty Germans at their own sport/luxury sedan game. The best example yet of Cadillac's efforts to challenge the world came last year, when we met the 2013 ATS - a vehicle that we praised for its on-road dynamics and interior refinement, and later went on to be named North American Car of the Year.

Cadillac Elmiraj sedan RWD flagship finally caught testing

While we still have no insight as to it being named Elmiraj, STS or some other permutation of the -TS nomenclature ("LTS" has apparently been registered by GM, as well), new spy shots give us proof positive that Cadillac is indeed hard at work on a rear-wheel-drive flagship model. Spied for the very first time in some north country testing, these shots provide a first look at the upcoming range-topper from Cadillac.
Impressively long and large bodywork ride atop new General Motors' corporate Omega rear-drive architecture here. Heavy cladding over camouflage may discourage finding any details, but the overall, sharp-edged and blocky design is clearly reminiscent of what we've seen on the new CTS and the recently debuted ATS coupe. A strong, wheels-at-each-corner stance helps emphasize the length of this stretched Caddy, and everything about the proportions seem spot-on for a new fullsize flagship for the brand.
It's quite possible that Cadillac will ultimately festoon this large sedan with detailing reminiscent of the original Elmiraj coupe, though thus far we've only seen prototypes wearing four-doors.

Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.