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2015 Cadillac Escalade on sale in April priced at $71,695*

With the fourth-generation Cadillac Escalade set to go on sale in April, Cadillac has released the pricing data for its fullsize luxury SUV. While there's no retail configurator yet, the data posted on AOL Autos - and confirmed by Cadillac - shows that the 2015 Escalade will have a starting price of $71,695 (*not including $995 for destination).
This new starting price is about $8,000 more than the outgoing model, but Cadillac is quick to point out that the latest 'Slade is packed with more standard equipment in the new base Standard trim that actually puts it more on par with the midlevel Premium trim on the 2014 model (currently priced at $73,245). These new standard features include Magnetic Ride Control, LED headlights and taillights and 20-inch wheels.
Stepping up to the 2015 Escalade Luxury, the price increases to $75,695 and includes added equipment like 22-inch wheels, head-up display, power fold-and-tumble second-row seats and safety systems such as forward collision warning and lane departure warning. The top-rung 2015 Escalade Premium will start at $80,195 adding features such as a rear-seat entertainment system, illuminated exterior door handles and the Driver Assist Package consisting of front and rear automatic braking and adaptive cruise control.

2015 Cadillac Escalade

Cadillac has been an interesting story in the auto industry over the past several years. Its comeback bid may be well over a decade old, but it's only recently that the Wreath and Crest has transformed from the auto industry's retirement home into its hot new thing. Today's Cadillac is a powerful marque working to instill passionate design, sound driving dynamics and cutting-edge technology into each model it builds, with vehicles like the ATS and redesigned CTS leading the charge.
Now, its latest model has arrived. This fourth-generation Escalade is among the most important new Cadillacs since the division's renaissance kicked into high gear. It's the brand's de facto flagship, and the first vehicle many young people think of when hearing the name "Cadillac." In the past, the Escalade was the chosen vehicle of the rich, flashy and famous. It's suffered over the past few years, though, particularly as new and more luxurious competitors have come to the fore.
With this latest redesign, General Motors is aiming to retake the spotlight as purveyors of the market's premier luxury SUV. To find out if it's been successful, I ventured down to the South Carolina Lowcountry to test the all-new 2015 Escalade.

Cadillac sales chief Peffer resigns amidst slow sales

Cadillac continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development Don Butler (who defected to Ford) and European President and Managing Director Susan Docherty both left the company of their own volition, while Chase Hawkins, Cadillac's vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.
"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.
McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of General Motors. According to The Detroit News, McNeil will take on the post in what is likely an interim capacity.