2012 Cadillac Cts on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Petrolicious eats up Rita Hayworth's 1953 Cadillac Ghia

The automotive industry has seem some wonderful transoceanic collaborations between America and Italy, from the Ford-powered De Tomasos of the 1960s to the alliance between Fiat and Chrysler today. Of course it's also seen unfortunate experiments in between like the Chrysler TC by Maserati and the Pininfarina-bodied Cadillac Allante. But before any of those, there was a beautiful tradition of rebodying American steel at the hands of Italian carrozzerie. And this could easily be among the most gorgeous of them all. It's a Cadillac Series 62 from 1953 with bodywork by Ghia. It's one of only two made, and has a star-studded history. The car was purchased by Aly Khan, prince of the Nizari Ismaili muslims and Pakistan's ambassador to the United Nations, for his wife... who just so happened to be the inimitable Rita Hayworth. They split up, but she held on to the car. Today it's part of the permanent collection at the Petersen Automotive Museum in LA, so the videographical artisans at Petrolicious went by to check it out. You'll want to as well in the five-minute short above.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.