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Cadillac boss: We will have diesels

Johan de Nysschen doesn't usually mince words about his plans, and the Cadillac boss says that diesel-fueled models are on the horizon for the luxury brand in the US by the early 2020s. The four- and six-cylinder engines under development would launch first in Europe about 2019. "We will definitely bring them to the US," de Nysschen said during a press event, according to Automotive News. Unfortunately, the Cadillac president isn't saying which models would get the diesels, yet. This plan has been in the works for at least several months, and Cadillac made mention of the two oil-burners earlier this year during the unveiling of its new V6 engine. De Nysschen broached the possibility during an interview at the 2015 Detroit Auto Show, and he also referred to the inclusion of hybrids and plug-ins into the company's lineup at that time. Last year, a rumor suggested the addition of a V6 turbodiesel into the Escalade range. There were also rumblings of an oil-burning ATS during that model's launch. While Cadillac is no stranger to offering diesels in Europe, the decision to develop these new ones could come at an inopportune time. Governments there are rapidly moving against the fuel in favor of electrification. Tighter emissions regulations could also be on the way for the EU. Related Video:

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.