2014 Cadillac Ats Luxury Awd on 2040-cars

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What will the next Presidential limo look like?

With recent news that the Secret Service has begun soliciting proposals for a new armored limousine, we've been wondering what the next presidential limo might look like. The current machine, nicknamed "The Beast", has a design based on a car that's no longer sold: the Cadillac DTS. If General Motors gets the job again, which wouldn't be a surprise considering the government still owns a chunk of the company, the next limo's shape would likely resemble the new XTS (below, left). But Cadillac hasn't always been the go-to car company for presidential whips.
Lincoln has actually provided far more presidential limousines throughout history than Cadillac. In fact, the first car modified for Commander-in-Chief-carrying duty was a 1939 Lincoln K-Series called "Sunshine Special" used by Franklin D. Roosevelt, and the last Lincoln used by a president was a 1989 Town Car ordered for George H.W. Bush. If President Obama wanted a Lincoln today, it would likely be an amalgam of the MKS sedan and MKT crossover, as illustrated above.
And what about Chrysler? The only record we could find of a President favoring the Pentastar is Nixon, who reportedly ordered two limos from the company during his administration in the '70s, and then another one, known today as the "K-Car limo," in the '80s after he left office. Obama, however, has a personal - if modest - connection to Chryslers, having owned a 300 himself before he took office. A 300-based Beast (above, right) would certainly earn the U.S. some style points.

2017 Cadillac XT5 cuts weight, adds room over SRX [UPDATE]

UPDATE: This post has been updated with a full set of official photos. Impressions on the interior and exterior have also been added. The attention of Cadillac fans may be focused on the new CT6 sedan, but the most important new vehicle in the New York-based company's quiver might be the all-new XT5. Cadillac officially unveiled the SRX replacement today ahead of its full debut in Los Angeles next week. Short for Crossover Touring 5, the new XT5 drops 278 pounds over the old SRX, while offering an extra 3.2 inches of interior space. The XT5's face balances the best parts of the Escalade and CT6's fascias, with a strong egg-crate grille and prominent LED accent lights. It looks good scaled to a vehicle of this size. The taillights curve up and over the rear haunches, which feed into a strong shoulder line that runs towards the front of the car. It's a solid look, and one we're looking forward to seeing in person. The interior looks very, very nice, with warm leather and wood trimmings. The steering wheel, with its large, central wood accent, looks remarkably good. In fact, it might be one of our favor parts, if only because it's such a bold piece of design. We aren't crazy about the sheer abundance of buttons on the wheel, though. All four spokes are covered, and it just looks kind of cluttered. As is the trend nowadays, the center console features a floating bridge design with plenty of storage space underneath. Our early impression of the leather-wrapped dash is positive, although as is so often the case, we need to get a hands on before rendering a final judgment. There are no major surprises under the hood. Like the current SRX, the XT5 utilizes the same 3.6-liter V6 as the CTS and ATS sedans. Start/stop has been fitted, which should provide a boost in fuel economy although no mileage figures have been published yet. Cadillac will also offer a standard 2.0-liter turbocharged four-cylinder XT5, although for reasons that aren't clear, it's only for the Chinese market. This seems like a misstep in our eyes, considering the XT5 will challenge the likes of the BMW X3, Audi Q5, and Mercedes-Benz GLC – all of which offer four-cylinder turbos. With the V6, the XT5 delivers 310 horsepower and 270 pound-feet of torque. While there's more total horsepower than the Lexus, Audi, or BMW, the 3.6 still faces a torque deficiency versus the turbocharged X3 xDrive35i or supercharged Audi V6. The XT5 has a standard eight-speed automatic transmission.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")