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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Ghostbusters' Ecto-1 detailed in behind-the-scenes video

The Ghostbusters reboot is coming, ready or not. And along with a gender swap between the 'busters and their secretary, the team's trusty chariot, Ecto-1, is getting a refresh. It's still a specialized Cadillac, but that's where the similarities end, judging by the new featurette you see above. Instead of a 1959 Cadillac Miller-Meteor Ambulance, 2016's Ecto-1 is a 1982 Cadillac Deville. And instead of being built to keep people from dying, the new car is meant to transport the dead. Yep, it's a hearse. It's hard not to find some kind of hidden meaning there, but this video doesn't mention it. What we have learned here is that the way the new Ghostbusters acquire their vehicle is a little bit different than it was in the original film. In the 1984 version, Dr. Ray Stantz, played by Dan Aykroyd, bought the 1959 ambulance for $4,800 – the equivalent of $11,000 today – despite a litany of problems. It was clear in the film that Ecto-1 was dilapidated long before the Ghostbusters breathed life back into it. But in the new film, the team acquires Ecto-1 from the uncle of Patty Tolan – Leslie Jones' character. And based on the film featurette, it looks like it's in solid shape before the team adds its distinctive livery and logo. You can learn more about the car, see parts of the build process, and hear the cast and crew talk about it in this two-minute featurette. Ghostbusters hits theaters on July 15. Related Video:

Cadillac's semi-autonomous Super Cruise pushed back to 2017

It looks like General Motors is discovering just how difficult it is to bring autonomous vehicle technology fit for public consumption to market. The company has pushed back the launch of its semi-autonomous Super Cruise technology by several months. Originally promised by CEO Mary Barra for a fall 2016 debut, Super Cruise was supposed to be offered first on the new CT6 sedan. Automotive News is reporting that won't be the case, following a statement from GM confirming that the new system would be pushed to sometime in 2017. At the very least, that's a several month delay. GM cited the need to get the system right and keep owners safe, which prevented a firm date for Super Cruise's debut. Product boss Mark Reuss was more blunt, though, telling AN, "It will come out when it is ready." Super Cruise would be one of the earliest examples of driverless tech to be put into public hands, following the introduction of Tesla's semi-autonomous AutoPilot system in 2015. Most other automakers experimenting with the autonomous vehicles don't foresee public sales until early in the next decade, including Toyota, Renault-Nissan, and Volvo. Before Barra suggested a 2016 debut, GM originally aimed to introduce its semi-autonomous system in 2020. Related Video: