1993 Cadillac Allante Base Convertible 2-door 4.6l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Petrolicious eats up Rita Hayworth's 1953 Cadillac Ghia

The automotive industry has seem some wonderful transoceanic collaborations between America and Italy, from the Ford-powered De Tomasos of the 1960s to the alliance between Fiat and Chrysler today. Of course it's also seen unfortunate experiments in between like the Chrysler TC by Maserati and the Pininfarina-bodied Cadillac Allante. But before any of those, there was a beautiful tradition of rebodying American steel at the hands of Italian carrozzerie. And this could easily be among the most gorgeous of them all. It's a Cadillac Series 62 from 1953 with bodywork by Ghia. It's one of only two made, and has a star-studded history. The car was purchased by Aly Khan, prince of the Nizari Ismaili muslims and Pakistan's ambassador to the United Nations, for his wife... who just so happened to be the inimitable Rita Hayworth. They split up, but she held on to the car. Today it's part of the permanent collection at the Petersen Automotive Museum in LA, so the videographical artisans at Petrolicious went by to check it out. You'll want to as well in the five-minute short above.

Cadillac ATS Crimson Sport Edition is here for a limited run

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.
Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.
The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.