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Book by Cadillac is like a streaming service for cars

Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership. The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account. Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles. Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said. The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets. Related Video:

Cadillac ATS Coupe spy photos show more sedate two-door

Remember when the Cadillac CTS Coupe debuted, and we were all like, "Oh hello there?" Well, don't expect the same thing to happen when the new ATS Coupe is unveiled - these brand new (overexposed) spy shots show a two-door that's decidedly more sedate than the angular yet curvaceous and all-around good-looking CTS Coupe. This isn't to say that the smaller Caddy Coupe won't be attractive - the four-door version is plenty pretty, to be sure - it just likely won't have that extra somethin'-somethin' to truly set it apart from the sedan.
Fine, then. We don't doubt that the two-door ATS will be just as enjoyable to drive as its sedan sibling, with a lot of the mechanical stuff likely carrying over unchanged. That includes the powertrain options, meaning buyers will be able to choose from the naturally aspirated 2.5-liter inline-four, turbocharged 2.0-liter four, or larger free-breathing 3.6-liter V6.
Look for the 2014 ATS Coupe to enter production in January of next year, meaning a reveal later this year (LA Auto Show, perhaps?) would be in order.

Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.