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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Ghostbusters director tweets first photos of new Ecto-1

Ghostbusters is heading back to theaters next year with a new look. Rather than bringing back the original's aging comedic actors, four actresses are taking over the starring roles, including Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones. Although, one of the movie's major highlights is missing from that list – the Ecto-1. Originally based on a 1959 Cadillac ambulance, we're now getting the first glimpses of the decked-out, ghost-hunting wagon from the new version thanks to director Paul Feig on Twitter. Purists might like that the Ghostbusters are sticking with a Caddy, but the producers are going for a slightly newer, more macabre approach, as well. Rather than an ambulance conversion, the latest one starts as a hearse. Feig also has his Twitter profile picture of a ghost taking over as the hood ornament, and he even tweeted a shot of the rear. @szewcik_james Okay. pic.twitter.com/sHkx1Soj6p — Paul Feig (@paulfeig) July 8, 2015 Being the Internet, Feig is being deluged both with hyperbolic vitriol for changing things, and praise for the switch. He has politely tweeted about the situation. Not blocking or deleting. I hear you all and appreciate all your input, good or bad. Thanks. https://t.co/pxZsWGeNyL — Paul Feig (@paulfeig) July 8, 2015 Keep in mind this Caddy hearse is about as old today as the original Ecto-1 from Ghostbusters' release in 1984. Having the ladies driving a '50s Caddy might stretch the imagination too far even in a movie about fighting the undead. This approach seems like a perfect compromise between old and new.

2015 Cadillac ATS Coupe First Drive

Save for a few years of its century-plus existence, Cadillac has offered its unique brand of American elegance in two-door, fixed-roof bodystyles. Most of these cars were big, floaty barges, of course, though its most recent offering was the wedge-shaped CTS Coupe. But whereas the CTS Coupe was a statement car – angular and severe, with somewhat limited appeal except to design snobs and provocateurs – the ATS Coupe represents a return to form for Cadillac, with a proper three-box (engine-cabin-trunk) body and a slightly lower price point that should broaden its appeal among a larger swath of the market. Generally speaking, the 2015 ATS Coupe is a two-door version of the sporty ATS Sedan, though, surprisingly, the only common exterior components are the hood, headlamps, and sundry trim pieces on the front fascia (which features a slightly larger grille, a wider lower air intake, and the redesigned, laurel-less Cadillac crest). Even the mirrors are different. The body stretches 0.8 inches in length and 1.4 inches in width, the roof is 1.1 inches lower and the rear windscreen slopes at a flatter, sleeker angle. Interestingly, the windowsills are actually quite a bit lower, further slimming the car. Thanks to its 0.8-inch wider front and rear wheel tracks as well as more tumblehome in the C-pillar area, the coupe sits lower and looks more planted than the ATS sedan, particularly from the rear three-quarter view. Filling the wheel wells is a family of slick 18x8-inch wheels, with 18x9-inchers coming on the rear axle of performance models. Even if all those changes haven't resulted in a wholly new look the way the CTS Coupe departs from its sedan progeny, the ATS two-door is a truly beautiful car that looks considerably better on the road than on a show stand. And for that, Cadillac deserves mighty praise. The ATS two-door is a truly beautiful car that looks considerably better on the road than on a show stand. It is a proper coupe, of course, and as such is saddled with the expected limitations that accompany modern two-door packaging, notably rear seat access and limited rear headroom. Since the floorpan is common to both bodystyles, rear legroom is the same as the sedan's, though headroom shrinks a considerable 1.8 inches, making it hard for even average-sized adults to sit back there without their heads touching the window glass.