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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac previews upcoming new XT5 crossover [UPDATE]

UPDATE: Cadillac has released another three images, which we've added to the gallery above. Cadillac is gearing up to unveil its new XT5 crossover at the Dubai Motor Show in November. We've already seen what it'll look like - from a couple of angles, anyway - but the all-American luxury automaker has given us another taste of what's to come with a quartet of images released on its official Facebook page. Set to replace the SRX that's now six years old, the all-new XT5 adopts the new design language we've seen on newer Cadillacs of late. That's most particularly emphasized with those vertically integrated LED headlights. The sharply creased styling is also signature Cadillac, as is the egg-crate grille capped by the brand's wreath-less new emblem. The dark brown paint job also looks like it has a deep metallic flake to it, offset by satin brightwork where you might have once expected to see glinting chrome. (Then again, it could just be reflecting a uniform backdrop.) The XT5 is expected to be the first of several new Caddy crossovers to wear the letters XT. A smaller model (likely to be dubbed XT3) is tipped to slot in below, with a larger XT7 to slot in above – but still below the defiantly truck-based Escalade that's not about to go anywhere anytime soon. Sedans will continue to start their nameplates with the letters CT. But after a dozen years, the letters SRX will be retired from the Cadillac lexicon. Related Video:

GM to accelerate its EV strategy — Cadillac could be all-electric by 2025

General Motors will roll out details of an expanded and accelerated electric vehicle strategy on Thursday in an effort to convince investors it can be a serious competitor to Tesla, people familiar with the plans said. GM Chief Executive Mary Barra, who is scheduled to speak at a conference hosted by Barclays, is expected to say the automaker is ready to spend more on electric models by 2025 than the $20 billion previously outlined, the sources said. Supplier sources said previous plans to make the Cadillac brand all-electric by 2030 are being sped up, possibly to 2025, and other sources said that acceleration will be repeated in other brands and in segments such as commercial vans. Asked about the Thursday appearance, a GM spokeswoman called talk of increased spending speculative and declined to give details. The Detroit automaker is also expected to discuss a new timeline for many of the EVs to follow those already identified, such as the GMC Hummer EV pickup and Cadillac Lyriq crossover, people familiar with the plans said. Lyriq (shown above) is slated to go into production in late 2022, but GM officials have been stung by criticism the automaker was bringing the vehicle to market too late, one source said. "The pull-ahead in programs is real and the organization is really doubling down on speeding up product development," the source said. Barra and other GM executives have been signaling the automaker's EV acceleration plans. She said earlier this month GM would boost capital spending over the next three years to speed EV development and was talking with other automakers about partnerships to develop more vehicles using GM's battery technology. Last week, a GM executive said the company had pulled forward the rollout of two "major" EV programs, and GM officials have touted the faster 18-month development time for the Hummer truck. Tesla's soaring market capitalization, and growing pressure from regulators to phase out carbon-emitting engines, has put pressure on established automakers to respond to investors who view their internal combustion lineups as outmoded and doomed in the long run. A critical part of GM's pitch to investors has been its new Ultium batteries, which it estimates will offer an electric driving range of 400 miles or more on a single charge. It is building a battery plant with Korean battery maker LG Chem in northeast Ohio.