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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

2014 Cadillac ELR is making green sexy in Detroit

In terms of styling, inside and out, the ELR hits the ball out of the park.
Cadillac has pulled the wraps off of its newest family member, the long-rumored, Voltec-powered, eye-catching extended range hybrid coupe called the ELR. The car makes use of the same basic architecture as the Chevrolet Volt, but has been thoroughly layered on with design, technology and performance tuning - with the goal of being a properly situated product for the Cadillac brand.

A pair of different but awesome Hondas star in the latest Forza Horizon 3 car pack

Forza Horizon 3's ever-expanding car list grows again with its latest downloadable car pack. This time it packs a pair of Hondas from opposite ends of history. In fact they use opposite drive wheels, too. The first, representing the modern day and front-wheel drive, is the previous generation, 300-horsepower, 2016 Honda Civic Type R. From the early days of Honda automobiles, and with rear-wheel-drive, is the 1970 Honda S800. It has substantially less than 300 horsepower. The Civic Type R isn't the only hot hatch in the pack either. The Vauxhall Corsa VXR provides a European counterpoint to the Honda, albeit a bit smaller. It features less power – about 200 hp in all – but should be an excellent match to the Fiesta ST. The pack also features a couple of high-dollar, high-horsepower machines in the form of the 2017 Aston Marin DB11 and the 2016 Cadillac ATS-V. Plus, for fans of older cars, there's the rear-engined Renault Alpine GTA Le Mans, and a Holden with a really long name: the 1985 HDT VK Commodore Group A. View 7 Photos As usual, the pack is included with the Forza Horizon 3 Car Pass. Or, if you don't have the pass, the pack can be purchased on its own. Related Video: Image Credit: Turn10 Studios / Playground Games Toys/Games Aston Martin Cadillac Honda Videos aston martin db11 cadillac ats-v forza horizon 3 vauxhall corsa