2005 Cadillac Xlr Base Convertible 2-door 4.6l on 2040-cars

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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac shows 2015 Escalade interior

Following the reveal of the new GMC Yukon, Chevy Tahoe and Suburban, the next in line is Cadillac, which is set to unveil the new Escalade on October 7 in New York. And in the lead-up to the reveal, the company has released this third teaser image, giving us a good glimpse of the 'Slade's interior.
Or part of the interior, we should say, because while the image above clearly shows the new dashboard and center console, as well as parts of the front seats and interior door panels, the Escalade is most certainly not a two-seat coupe. The outgoing Escalade can accommodate up to eight in either standard or ESV form (but not in EXT pickup configuration), and the new model promises to deliver the same, and we're curious to see what Cadillac has in store for the rear passenger compartment.
Compared to its more accessible counterparts, the new Escalade clearly offers a more upscale environment than even the uplevel Yukon Denali, with softer-looking leather, richer wood veneer and a waterfall center infotainment console that's different from the more modular design in the Chevy and GMC. The steering wheel is also unique and the instrument cluster appears to meld more smoothly across the dashboard, but the door mirrors, wide center armrest, column shifter and A-pillar grab handle all look like they were carried over from the Escalade's platform mates.

Former Cadillac boss Butler takes Ford tech job

When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.