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Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Cadillac confirms CT8/CT9 flagship, ELR successor

Cadillac has certainly been a hot topic as of late, what with Johan de Nysschen now running the joint, moving its headquarters to New York, and overhauling the company's naming structure (only to later publicly defend all of these drastic decisions). Now, looking ahead, de Nysschen is already revealing some details about what's in store for the future, including a raft of new products that include a large, long-wheelbase Mercedes-Benz S-Class rival positioned above the recently announced CT6, along with a successor to the slow-selling ELR coupe.
In an interview with Reuters, de Nysschen says his company has "just signed off on" a new flagship tipped to be called CT8 or CT9. It will compete with the long-wheelbase versions of the Mercedes-Benz S-Class and BMW 7 Series, and should come to market by the end of this decade.
Among other news, the South African executive said a followup to the ELR plug-in hybrid is in development, though it may not be a two-door coupe like the current car. That's not necessarily a bad thing, since the ELR has garnered nothing but slow sales and poor reviews since its launch.

Cadillac previews upcoming new XT5 crossover [UPDATE]

UPDATE: Cadillac has released another three images, which we've added to the gallery above. Cadillac is gearing up to unveil its new XT5 crossover at the Dubai Motor Show in November. We've already seen what it'll look like - from a couple of angles, anyway - but the all-American luxury automaker has given us another taste of what's to come with a quartet of images released on its official Facebook page. Set to replace the SRX that's now six years old, the all-new XT5 adopts the new design language we've seen on newer Cadillacs of late. That's most particularly emphasized with those vertically integrated LED headlights. The sharply creased styling is also signature Cadillac, as is the egg-crate grille capped by the brand's wreath-less new emblem. The dark brown paint job also looks like it has a deep metallic flake to it, offset by satin brightwork where you might have once expected to see glinting chrome. (Then again, it could just be reflecting a uniform backdrop.) The XT5 is expected to be the first of several new Caddy crossovers to wear the letters XT. A smaller model (likely to be dubbed XT3) is tipped to slot in below, with a larger XT7 to slot in above – but still below the defiantly truck-based Escalade that's not about to go anywhere anytime soon. Sedans will continue to start their nameplates with the letters CT. But after a dozen years, the letters SRX will be retired from the Cadillac lexicon. Related Video: