2003 Cadillac Seville Sls Sedan 4-door 4.6l on 2040-cars

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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2017 GMC Canyon steals Cadillac's V6 for a little more power

GMC is fortifying the Canyon with a new powertrain and two new trim levels for 2017. GMC will give the Canyon the 3.6-liter V6 found in the Cadillac ATS, CTS, CT6, and XT5 crossover. The engine will be matched to an eight-speed automatic transmission, which also can be found on Cadillacs, the new 2017 Colorado, and other General Motors vehicles. The new engine comes with variable valve timing, improved direct injection, and Active Fuel Management, which is a form of cylinder deactivation that shuts off two cylinders to increase fuel efficiency and performance. Power is up from 305 to 308 horsepower, while torque increases from 269 to 275 pound-feet of torque compared to the old 3.6-liter V6. With the new transmission, the Canyon benefits from a higher first gear ratio, which should help drivers get off the line more easily when towing large cargo, and lower overdrive ratios for improved fuel efficiency. The 2016 model had a six-speed automatic. The Colorado also gets the eight-speed transmission for '17. GMC previously announced the All Terrain X and Denali models. The All Terrain X trim is offered on the SLE model and comes with the new 3.6-liter V6 engine or the 2.8-liter Duramax turbo-diesel. The All Terrain X gets Goodyear Wrangler DuraTrac P225/65R17 all-terrain tires, a body-color grille surround and matching rear step bumper, bespoke 17-inch aluminum wheels, and a spray-on bedliner. The truck also is fortified with Hill Descent Control and an off-road suspension. The Denali carries the flag as the most luxurious Canyon model and gets a Bose seven-speaker audio system, more chrome, and interior upgrades. In addition to the new models and the powertrain, the 2017 Canyon will be offered with new colors – Dark Slate Metallic, Mineral Metallic, and Red Quartz Metallic – a new IntelliLink radio with a seven-inch touchscreen, a heated steering wheel as an optional extra, and Standard Teen Driver Mode. The 2017 Canyon, with all of its changes, will be available in the fourth quarter of the year. Related Video: Featured Gallery 2017 GMC Canyon Denali: LA 2015 View 14 Photos News Source: GMC Cadillac GMC Truck Luxury Off-Road Vehicles engine gmc canyon chevrolet colorado

The 2016 Pebble Beach Concept Lawn was nuts as always

The Concept Lawn at the Pebble Beach Concours d'Elegance is like the smallest, most expensive car show you can imagine. A bunch of unobtanium concepts and almost-production models line an irregularly shaped putting green for people to stare at while on their way to see other, older insane cars. This year's crop was a particularly good one. We'll walk through the gallery above in order: That's a new Ford GT. Not quite a concept, but it's not in production yet, so we'll let it slide. Then there's the one-of-a-kind Bugatti Vision Gran Turismo that was recently bought by a Saudi Prince along with a matching Chiron. Next up is the Lamborghini Centenario Roadster, which was unveiled last week and is already sold out. This orange automobile is BMW's 2002 Hommage with its latest livery, a Jagermeister-themed affair called Turbomeister. This silver Infiniti, the Q80 Inspiration Concept, is an oldie but a goodie. It first appeared in Paris in 2014. The extremely long automobile after that is the Vision Mercedes-Maybach 6, which was unveiled in Monterey this year. The 6 in the name is because it's 6 meters, or about 18 feet, long. Most of that's the hood. Next we have the one-of-99 Aston Martin Vanquish Zagato coupe, which continues to be beautiful. After that is a Fisker Karma with a V8, the VLF Destino. Thank you, Bob Lutz. The black sedan you see after that is the Cadillac Escala Concept, which also made its debut in Monterey this year. Then we have a Rolls-Royce Wraith Black Badge. Not a concept, but exclusive enough to join the others. Next is the McLaren 570GT customized by MSO that arrived for Pebble 2016. It has special design touches plus an electrochromic panel to replace the normal glass roof. The light blue car is the Genesis New York concept. The name didn't change even though it was in Monterey. Then we have the large and in charge Lincoln Navigator concept, taking up two regulation concept spots. The red car with suicide doors is Acura's Precision Concept, which we first saw at the Detroit show this year. Another non-concept, the Lexus LC 500h at least looks futuristic enough to be a show-specific car. And here's a 2017 Maserati Quattroporte, which is definitely not a concept. A Bentley Mulsanne EWB, because why not? It's not available in the US, so that almost qualifies for concept status. Then there's a reproduction Lister Knobbly, which we could stare at all day.