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Cadillac president reveals XTS sedan refresh, flagship vehicle plans

Update: The second paragraphed has been changed from the original text to make it clear that de Nysschen, not Autoblog , claimed the report by The Detroit Bureau is inaccurate. Cadillac has been on a tear ever since the automaker poached Johan de Nysschen from Infiniti, becoming a more profitable automaker while delving deeper into the luxury market. While some reports indicate that Cadillac may be limiting its lineup, de Nysschen just put everything out in the open. In the comment section of an article by The Detroit Bureau that claimed Cadillac would cut its lineup down, de Nysschen stated the report was inaccurate and outlined the automaker's future. The Cadillac CEO wrote "Some of what you report is correct, some incorrect, most is conjecture." A Cadillac spokesperson confirmed that de Nysschen did write the comment, but did not comment on any of the details. The Detroit Bureau's Paul Eisenstein told Autoblog that he stands behind the information in the report. In any case the most interesting tidbit in de Nysschen's comment is the major refresh for the Cadillac XTS. The news directly contradicts previous reports that indicated the XTS would be killed off by 2019. In Cadillac's pursuit to add some space between it and GM, the XTS was expected to get the axe in favor of more profitable vehicles. The sedan, which was introduced in 2012, shares its underpinnings with the latest generation of the Chevrolet Impala. To the contrary, Nysschen stated that "We ARE planning a major refresh for XTS." What the major refresh will bring the aging sedan is still a mystery, but the vehicle isn't dying. The move to keep the XTS in its lineup is a bit of a surprise as Cadillac has filled its lineup with track-oriented sports cars, rear-wheel-drive sedans, and extravagant crossovers. The boat-like XTS with its front-wheel-drive layout and available all-wheel-drive system sticks out like a sore thumb, even if it were to receive a major overhaul. The only real explanation is that Cadillac hopes the vehicle will still appeal to its old-school customers that are unwilling to compromise interior space and ride quality. In our most recent review of the XTS, we thought the luxurious sedan was a great long-distance cruiser, but not a talented sports car – no surprises there. It's unlikely that Cadillac will focus on driving pleasure with the refreshed XTS, focusing instead on pure comfort and luxury.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

GM outlines strategy for new products, growth in China

"Our strategic plan is a pathway to earn customers for life and create significant shareholder value in the process." - Mary Barra
General Motors laid out ambitious plans on Wednesday to become the world's "most valued automotive company," a goal it says it can reach by strengthening its business in China, rebuilding the Cadillac luxury brand and fixing the foundering GM Europe operations.