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Cadillac boss says small SUV 'at least four years away'

Since Johan de Nysschen's takeover as brand president, there's a lot of buzz around Cadillac. Now, the brand's leader is now giving a little more clarity about when we might see some of the company's future vehicles, including its compact crossover. "Product development life cycles being what they are, I don't have a date in mind but I would estimate it is at least four years away," said de Nysschen about a small Cadillac CUV. The comments were made to Reuters during the Washington Auto Show. The vehicle is part of Cadillac's eight-model, $12 billion reinvention through 2020. Interestingly, de Nysschen told Autoblog at the 2015 Detroit Auto Show that he estimated the compact luxury CUV to arrive by early 2018. The boss also indicated that Cadillac would get a sedan to slot below the ATS some time in 2017, and the previously spied SRX replacement, possibly called the XT5, would debut in 2016. In the meantime, the company's flagship CT6 is being unveiled at the 2015 New York Auto Show in April. The wait for a luxury compact CUV makes Cadillac one of the later entries into the segment. The space is already filling with vehicles like the BMW X1, Audi Q3, Mercedes-Benz GLA-Class, Lexus NX and Lincoln MKC. Small crossovers in general seem to still be growing in sales. While building a better brand in the US, de Nysschen also wants to grow Cadillac in Europe in the future. He told Reuters that he wants diesel vehicles ready for 2019 to appeal to customers there. Some might even be offered in the US. News Source: ReutersImage Credit: Scott Olson / Getty Images Design/Style Cadillac Crossover Diesel Vehicles Luxury de nysschen

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

De Nysschen says Cadillac will be ready for a $250,000 model in 15 years

Cadillac president Johan de Nysschen has some very, very lofty goals for the American luxury car manufacturer. That's according to a new report from Reuters, where the former Audi and Infiniti exec says that Cadillac is only 15 years away from selling a $250,000 car. "It is too early today for a $250,000 Cadillac," de Nysschen told Reuters at the LA Auto Show. "Fifteen years from now, it won't be." Now, provided de Nysschen doesn't envision a future of hyper-inflation, where an ATS rings up at $200K and a CTS at $225,000, the idea that Cadillac could sell a car worth a quarter-of-a-million dollars in just 15 short years is the very definition of ambitious. That's doubly true when you realize that, at present, Cadillac's most expensive vehicle is the Escalade ESV Platinum, which costs no more than $97,940, while de Nysschen said the upcoming CT6 sedan will be priced "in the 70s." What do you think? Could a Cadillac that costs well over twice as much as the brand's most expensive current vehicle be a reality in the distant future? Or is de Nysschen aiming too high too soon? Let us know what you think in Comments. News Source: ReutersImage Credit: Jae C. Hong / AP Cadillac Luxury cadillac ct6