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Cadillac CTS wins 2014 Motor Trend Car of the Year [w/video]

For the second time, the Cadillac CTS has been named Motor Trend's Car of the Year. After winning the COTY crown for 2008, the new-for-2014 CTS outdid the other two finalists for Car of the Year honors, the Mazda3 and its corporate cousin, the Chevrolet Corvette Stingray.
What's notable about the Caddy's victory, though, is how it simply brushed off its competition. Both the Mercedes-Benz E-Class and BMW 5 Series failed to make the finalist's bracket, leaving the CTS to claim victory. "It had to beat [Mercedes and BMW] on style, on performance, on comfort, and on quality. It has," Motor Trend said in its COTY recap for the CTS.
The team at Motor Trend praised the CTS chassis, calling it "fantastic," and citing weight advantage the Caddy has over the competition. There was also praise heaped on the car's engines, with the 2.0-liter, turbocharged four-cylinder getting nods of approval from the MT team. The team also raved about the VSport model and its twin-turbocharged V6, magnetic shocks and other performance accoutrements.

Ghostbusters director tweets first photos of new Ecto-1

Ghostbusters is heading back to theaters next year with a new look. Rather than bringing back the original's aging comedic actors, four actresses are taking over the starring roles, including Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones. Although, one of the movie's major highlights is missing from that list – the Ecto-1. Originally based on a 1959 Cadillac ambulance, we're now getting the first glimpses of the decked-out, ghost-hunting wagon from the new version thanks to director Paul Feig on Twitter. Purists might like that the Ghostbusters are sticking with a Caddy, but the producers are going for a slightly newer, more macabre approach, as well. Rather than an ambulance conversion, the latest one starts as a hearse. Feig also has his Twitter profile picture of a ghost taking over as the hood ornament, and he even tweeted a shot of the rear. @szewcik_james Okay. pic.twitter.com/sHkx1Soj6p — Paul Feig (@paulfeig) July 8, 2015 Being the Internet, Feig is being deluged both with hyperbolic vitriol for changing things, and praise for the switch. He has politely tweeted about the situation. Not blocking or deleting. I hear you all and appreciate all your input, good or bad. Thanks. https://t.co/pxZsWGeNyL — Paul Feig (@paulfeig) July 8, 2015 Keep in mind this Caddy hearse is about as old today as the original Ecto-1 from Ghostbusters' release in 1984. Having the ladies driving a '50s Caddy might stretch the imagination too far even in a movie about fighting the undead. This approach seems like a perfect compromise between old and new.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."