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Ghostbusters' new Ecto-1 is an oddly uninspiring '82 Caddy

The Ghostbusters, or at least the movie franchise, will emerge from Hollywood's cobwebs this summer, but instead of the iconic 1959 Cadillac known as Ecto-1 that delighted big screen audiences in 1984, the new model may leave some scratching their heads. That's because this latest Ghostbusters draws its vehicular inspiration from a decidedly less interesting period in American automobile production: the 1980s. Starring alongside Kristen Wiig, Melissa McCarthy, Kate McKinnon, and Leslie Jones is a 1982 Cadillac DeVille hearse. The studio dressed up this tired Caddy to look the part, but something's amiss. Instead of the flamboyant fins and shiny chrome, the '82 is decidedly pedestrian and uninteresting. Even in 1982, it was kind of a dull choice for luxury car buyers. There's a reason Murilee Martin deemed the '70s and '80s the "malaise era." Built a couple of years before the original, Academy Award-winning Ghostbusters hit cinemas, the '82 DeVille represents one of Cadillac's lowest points bar the Cimarron. Under its hood might be Cadilac's new-for-1982 HT 4100 V8 engine, which featured what the brand referred to as "digital" fuel injection. With 135 horsepower and 190 pound-feet of torque, the DeVille didn't win stoplight races back then. Oddly, the V6 engine that came standard in the '82 Sedan DeVille produced the same horsepower but delivered an extra 15 torques, which made it both faster and more fuel efficient than the V8. These were bad times for General Motors, clearly, but the gas engines paled in comparison to Cadillac's first diesel. The company's LF9 5.7-liter diesel V8 was optional on the DeVille and we pity the unlucky buyers who checked that box. Generally credited as the engine that made "diesel" a haunted word in Detroit for 30 years, the 350-cubic-inch unit might actually be fitting for the Ghostbusters. On the bright side, the '82 is new enough that it may have carried a box or two of Hi-C's stellar, Ghostbusters-inspired Ecto Cooler. Maybe the mortician took his kid to Kroger one time, you never know. Fitting in In the original 1984 Ghostbusters, the '59 Caddy was a forlorn and forgotten piece of machinery waiting for a new lease on life. Character Dr. Ray Stantz picks it up and admits in the film that it needs "some suspension work and shocks ...

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.