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Cadillac Elmiraj Concept brings big coupe style to Pebble Beach [w/videos]

Two years ago, Cadillac absolutely floored us with the debut of its gorgeous Ciel concept at the Pebble Beach Concours d'Elegance. And since that droptop four-door's debut, we've seen plenty of its design language worked into the latest Cadillac products. Now, we're seriously hoping that history will repeat itself with this stunning new Elmiraj coupe concept, which makes its first public appearance in Monterey this week.
Cadillac states that the Elmiraj concept simply showcases the next step forward for the brand's Art & Science design DNA, and doesn't necessarily preview an upcoming model. But if you told us the Elmiraj was a conceptual look at the next-generation CTS Coupe, or a smaller, two-door version of a new flagship, we'd believe you. At 207 inches long, 76 inches wide and 55 inches tall, its dimensions are only slightly larger than the current two-door CTS.
Regardless of what the Elmiraj does or does not become, it's certainly a fantastic modern interpretation of the classic GT formula with its short front overhang, long hood, rakish roofline and petite rear deck. The strong character lines running along the sides and exaggerated 22-inch wheels round out the beautiful coupe, and Cadillac's signature vertical LED lighting elements are found at the front and rear. Also take note: the badge on the grille is a crest without a wreath, basically confirming our earlier report.

Cadillac to ditch China-only LWB models for global 'right size'

We often think of Buick being General Motors' poster child in China, but would it surprise you to hear that Cadillac is just doing a bang-up job in the People's Republic? It's true, the Standard of the World is on fire, and it's doing so with a surprising group of buyers that are going to push through globe-spanning changes for the brand. Cadillac's average buyer age in the People's Republic of China is just 34. Yes, younger buyers dominate the Chinese market, but according to Reuters, Cadillac's young buyers want to drive and they don't want the typical businessman's German-badged sedan. Cadillac understands this, and is setting about to exploit it with a shift in its Chinese strategy. According to President Johan de Nysschen, the company will begin moving away from the China-only, long-wheelbase models, like the ATS-L. Instead, it will push for a global "right size" design, along with some stylistic changes. "You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen told Reuters, while noting that the cars will still be "instantly recognizable as Cadillac." Even without these changes, though, Cadillac has bucked the trend in China. At 17 percent, the company's sales exceeded the PRC's overall market growth of 7.3 percent by a significant margin. In fact, Cadillac's 2015 gains outpaced the overall market growth in China over the past three years, as the brand jumped to nearly 80,000 units. And the company is hoping to push that even higher, Reuters reports, with President Johan de Nysschen targeting a 25-percent increase in 2016. Related Video:

Cadillac gives ATS, CTS new V6 for 2016

Replacing the existing 3.6-liter V6 in the Cadillac ATS and CTS is... another 3.6-liter V6. But this one promises higher output, while consuming less fuel, and making less noise. Like the V8s in the CTS-V and Escalade, it's got cylinder-deactivation technology to cut it down to a four-pot under lighter loads, as well as automatic stop/start, and comes mated to an eight-speed automatic transmission. The new engine produces 335 horsepower and 284 pound-feet of torque. That's a modest improvement over the 321 hp and 275 lb-ft mustered by the unit it replaces. But it also delivers an approximate improvement of nine percent in fuel economy and eight percent in carbon emissions. That's what we'd call a win-win, even if it's a modest one. Of course, those ATS or CTS buyers attracted to higher efficiency will still likely go for the 2.5-liter inline-four or the 2.0-liter turbo four. And those more inclined towards performance will be tempted by the 3.6-liter twin-turbo V6 in the ATS-V or CTS Vsport – or the 6.2-liter supercharged V8 in the CTS-V, for that matter. But those customers looking for the best of both worlds will surely be pleased by the improvements the new atmospheric V6 and 8-speed gearbox bring to the table. Related Video: New Technologies Boost Efficiency for 2016 CYLINDER DEACTIVATION AND START/STOP SYSTEMS BEGIN PRODUCTION ON ATS AND CTS PRODUCT LINES 2015-10-09 Renowned for luxury and design, Cadillac has recently added dynamic driving performance to its list of attributes. Now as 2016 model year production begins, Cadillac adds new fuel-saving technologies. Active Fuel Management and Automatic Stop/Start technologies, and widespread use of a new 8-speed transmission, are combining to raise fuel economy ratings and reduce emissions in Cadillac's portfolio. Cadillac's all-new six cylinder engine contains Active Fuel Management, or cylinder deactivation, technology enabling it to seamlessly switch from six-cylinder to four-cylinder operation under certain light-load conditions, while maintaining excellent performance. The new 3.6-liter engine is part of the 2016 ATS and CTS product lines. Additionally, the Cadillac Escalade luxury SUV's V8 will shift to four-cylinder operation in many daily driving conditions, as will Cadillac's all-new high performance CTS-V sedan.