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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Akerson says Cadillac will get a larger sedan within two years

It seems that during a recent affair showing off the 2014 Cadillac CTS, General Motors CEO Dan Akerson confirmed reports regarding a new Cadillac flagship sedan. According to USA Today, which Akerson was visiting, he said that a sedan larger than the XTS would debut within the next two years.
This matches up with what we heard earlier in the month about a Cadillac model that will go up against the BMW 7 Series and Mercedes-Benz S-Class (not a pricier, low-volume sedan also discussed in that article). But this is the first time a high-profile executive name has been attributed to such a report, and the first time a broad timeframe has been mentioned. This article adds that the unnamed car will be rear-, and all-wheel drive with a platform "loosely based" on the new CTS, with styling closer to that car than recent Cadillac concept vehicles. The XTS will continue production of course, as well.

Cadillac partners with Saks Fifth Avenue for limited-edition ELR

There's no softening the blow with this one - this is the limited edition 2014 Cadillac ELR Saks Fifth Avenue Edition, and it costs $89,500, including $995 for destination. The special model, limited to just 100 units, is part of a holiday season collaboration between Cadillac and luxury retailer Saks Fifth Avenue. In addition to the ELR, there will also be a special "Frozen Escalade" window display at the Saks Fifth Avenue flagship store near Rockefeller Center in New York City, which will feature the 2015 Escalade with functioning LED running lamps that, as the automaker says, "appear embedded and breaking through a wall of ice."
But back to that ELR. This Saks edition plug-in hybrid coupe commands a surcharge of $14,500 over the $75,000 base model that over 85-percent of Autoblog readers polled already feel is overpriced. For that extra coin, you get an ELR wearing exclusive (to this car) White Diamond paint matched with either a jet black or light cashmere interior. Buyers will also receive an upgraded 240-volt charging station complete with professional installation, and the cars come with Cadillac's ELR Concierge service - representatives "trained in white-glove customer care" that serve as an additional point of contact beyond the dealership when it comes to topics like like battery care, charging, service scheduling and news updates.
Folks who order the Saks Fifth Avenue ELR are expected to receive their cars in March of next year. Price aside, we're sure it'll look great parked alongside the Neiman Marcus Aston Martin Vanquish Volante in owners' garages. Scroll down for Cadillac's official press blast.