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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2013 North American Car and Truck/Utility of the Year finalists announced [w/poll]

2012 is almost in the books and automakers are spending December gearing up for the 2013 auto show season, which tips off next month at the Detroit Auto Show. Traditionally, the latter opens up with the announcement of the North American Car and Truck/Utility of the Year awards, and this year figures to be no different.
But up until this moment, we didn't know which six vehicles would be parked ahead of the stage as finalists, with executives and engineers waiting for the winners to be disclosed. Whittled down from October's "short list" of nominees (11 cars and 10 truck/utility vehicles), the finalists are as follows:
2013 North American Car of the Year:

Cadillac Ciel concept features in Entourage trailer

Some of us may miss HBO's Entourage more than others, but one way or another, it sure had some cool cars. The characters on the show were constantly trading between Astons, Maseratis and Ferraris – not to mention a smattering of Benzes and Escalades – but one of our favorite sets of wheels from the show's entire eight-year run was the 1965 Lincoln Continental featured in the opening credits. The vintage parade car undoubtedly provided the studio with a great way to showcase the camaraderie between the four members of the title crew, but also made us pine for a time when you could actually get your hands on a four-door convertible. Unfortunately they just don't make 'em like that anymore – not the car and not the TV show in which it featured – but fans of both will be pleased to watch this latest trailer for the upcoming Entourage movie. Not only does it include all the members of the original cast, but it also features Detroit's latest (and arguably most stylish) attempt at reviving the four-door cabriolet: the commandingly elegant and achingly desirable but sadly unobtainable Cadillac Ciel concept of 2011. Related Gallery Cadillac Ciel Concept View 9 Photos News Source: Warner Bros. via YouTube Celebrities TV/Movies Cadillac Convertible Luxury Videos movie trailer cadillac ciel cadillac ciel concept