2014 Cadillac Srx Premium Collection on 2040-cars

Auto blog

Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

2015 Cadillac Escalade on sale in April priced at $71,695*

With the fourth-generation Cadillac Escalade set to go on sale in April, Cadillac has released the pricing data for its fullsize luxury SUV. While there's no retail configurator yet, the data posted on AOL Autos - and confirmed by Cadillac - shows that the 2015 Escalade will have a starting price of $71,695 (*not including $995 for destination).
This new starting price is about $8,000 more than the outgoing model, but Cadillac is quick to point out that the latest 'Slade is packed with more standard equipment in the new base Standard trim that actually puts it more on par with the midlevel Premium trim on the 2014 model (currently priced at $73,245). These new standard features include Magnetic Ride Control, LED headlights and taillights and 20-inch wheels.
Stepping up to the 2015 Escalade Luxury, the price increases to $75,695 and includes added equipment like 22-inch wheels, head-up display, power fold-and-tumble second-row seats and safety systems such as forward collision warning and lane departure warning. The top-rung 2015 Escalade Premium will start at $80,195 adding features such as a rear-seat entertainment system, illuminated exterior door handles and the Driver Assist Package consisting of front and rear automatic braking and adaptive cruise control.

Online Find Of The Day: 2008 Cadillac XLR picks up where Excalibur left off

We try very, very hard to keep snark away from creations like the one you see here. After all, someone poured plenty of enthusiasm, time and money into turning a 2008 Cadillac XLR into a modern interpretation of the new-old cars typically done by cottage builders like Excalibur and Clénet. Even so, it's hard not to wince when you set an eye on this machine. With its wheelbase stretched to accommodate the extra bodywork, goofy sidewalls and upkicked nose (examine it in profile, it looks slightly bent in the middle), this "neoclassic" takes whatever was loveable about the Cadillac underneath and buries it in a tacky grave.
Miraculously, the engine bay has been left unmolested, which means the retractable hardtop convertible still features a 4.6-liter Northstar V8 engine good for 320 horsepower. If only that were enough to outrun its shame. If, for some reason, you feel like taking this thing home, Harry Kaufmann Motorcars of Milwaukee says it can be yours for a paltry $74,998. We wish were joking. Check it out here.