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Despite De Nysschen saying it won't, Cadillac cuts struggling CTS prices

Ah, well that didn't last long. Not even two years after elevating the price of the then-new third-generation Cadillac CTS by $7,000, the company is now stepping back, telling dealers it will be slashing the price of the 2015 model by anywhere from $1,000 to $3,000. It seems that there are two reasons behind Cadillac's move. First, and most obviously, are its slumping sales, down seven percent last year. That figure is made worse, Automotive News reports, by the seven-percent gain made by the greater luxury market, not to mention gains from fellow American luxury brand Lincoln. Cadillac, meanwhile, also likely faced pressure from its dealer body, which AN reports hasn't been so keen on the price increases. The price reduction is something of a surprise following statements made by Cadillac President Johan de Nysschen shortly after he took office. In September of last year, the 54-year-old exec, who took charge of Cadillac in July of 2014, defended the company's decision to raise prices, telling Automotive News a price cut was "not going to happen." It seems current conditions contradict de Nysschen's statements, though. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," Cadillac's Dave Caldwell said of the price cut. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it." In what's sure to be a pleasant surprise for anyone in the market for a CTS, the most expensive models are getting the biggest price cut, with the price on the Premium and Performance Collection sedans dropping $3,000, AN reports. The 2.0T will get a $2,000 drop, while certain optional extras will now be standard on the Luxury trim, including a panoramic sunroof, navigation and Bose stereo.

Cadillac CTS-V spotted with big exhaust, new grille?

If you thought Cadillac was content to leave its twin-turbocharged Vsport as the range-topping CTS, think again. Behold, our first good glimpse at the next-generation Cadillac CTS-V sedan, sporting more aggressive styling (somewhere under there), meaty quad-exhaust pipes, and what very well could be a new face for the V-badged Caddies.
Creating an all-new grille design seems like an awful lot of work just for a prototype, so it's very possible that the vertical-bar treatment you see here could make its way into production. Our spy photographers have pointed out that they've seen this same sort of grille treatment on prototypes for the smaller ATS-V sedan, and we've heard V-series models may soon have greater differentiation from the standard vehicles that sired them - that seems especially necessary if Cadillac insists on expanding this whole Vsport range.
Regardless of how its front end looks, the CTS-V ought to be a real monster. Industry sources say we can expect to see a supercharged version of General Motors' 6.2-liter V8 under the Caddy's hood, and considering the current car already makes 556 horsepower and 551 pound-feet of torque, we wouldn't be surprised to see a decent increase in both of those numbers. After all, one of the CTS-V's main competitors, the Mercedes-Benz E63 AMG, is currently putting out 550 hp and 590 lb-ft of torque. Could this mean a 600-hp Cadillac is on the horizon?

Is Cadillac working on an ELR-V? [w/video]

Could it be? Could Cadillac be working on an even higher-end version of its ELR plug-in hybrid? Well, General Motors' Executive Vice President Mark Reuss has gone on record as... well, not saying much. The exec was more than a bit coy on video (which you can view below) when asked about the idea of an ELR-V, although he did say that Cadillac was looking at "expanding the tuning envelope" for its plug-in coupe. What that means could be hinted at in these spy photos.
Cadillac is certainly up to something with this little red ELR. As is often the case, it's the car's enhanced brakes that give it away. Bigger binders are a telltale sign of sportier aspirations, and it's safe to say that rule applies with the ELR. The larger rotors and four-piston Brembo calipers are sourced from the Buick Regal GS, which we imagine would be plenty to bring the high-priced hybrid to a halt.
Obscuring those rotors and calipers are larger, double-armed five-spoke wheels. And, according to our spies, hiding behind that camouflage is a new grille. Outside of those two items, though, there's not much aesthetic change.