2012 Cadillac Srx Performance Sport Utility 4-door 3.6l on 2040-cars

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Cadillac welcomes back Entourage favorite Ari Gold

With publicity for the long-awaited Entourage movie ramping up, we're finding that one of the stars of the film happens to be the handsome Cadillac Ciel Concept convertible. It makes a number of appearances in the trailers with Vince, E, Turtle, and Johnny Drama cruising about, despite the fact that it isn't actually a production vehicle. We guess it pays to be Aquaman and Enzo Ferrari. Supporting its tie-in with the flim, Cadillac has enlisted Jeremy Piven, famed for his roll as outrageous, obnoxious, abrasive, and amusing talent agent Ari Gold, to star alongside its droptop sedan. The pair are the focus of a four-minute featurette welcoming the actor's character back while expounding on the series-ending cliffhanger that basically made the movie a sure thing. Take a look at the spot, which was directed and written by Entourage creator Doug Ellin. And be sure to check out the brotastic HBO series when it makes the jump to the big screen on June 3.

Cadillac to fight Audi A3, Mercedes CLA with small rear-drive sedan?

Compact luxury sedans are fast becoming the trend among upscale automakers. Mercedes has the new CLA (and its many platform-mates), BMW has the 1 Series and 2 Series, Audi has the A3 and, though Lexus apparently isn't interested in anything smaller than its CT 200h, Infiniti is getting in on the action with a compact model of its own. It would only follow logically, then, that Cadillac should launch a competitor, and according to the latest reports, that's just what it has in store.
Speaking with Car and Driver, Cadillac marketing chief Uwe Ellinghaus confirmed that such a project is in the works. But unlike its rivals, Cadillac aims to go with a rear-wheel-drive layout. This despite research that apparently indicates that a surprising 80 percent of owners think that their BMW 1 Series is front-drive. It's the driving dynamics and styling proportions that motivate Ellinghaus and his colleagues to stick with rear-drive, however.
The new model would in all likelihood be based on the same GM Alpha architecture that underpins the ATS and CTS - a platform that has helped Cadillac keep the weight down on both models and which is expected to underpin the next-generation Chevy Camaro, as well. The sub-ATS could be positioned as a four-door 2+2, however, as the ATS grows a little larger in its next iteration in order to make room for its new baby brother.

GM outlines strategy for new products, growth in China

"Our strategic plan is a pathway to earn customers for life and create significant shareholder value in the process." - Mary Barra
General Motors laid out ambitious plans on Wednesday to become the world's "most valued automotive company," a goal it says it can reach by strengthening its business in China, rebuilding the Cadillac luxury brand and fixing the foundering GM Europe operations.