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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Cadillac imagines the future of luxury transportation with a drone and a pod

Besides more screens and electric cars, GM and Cadillac made sure to pay tribute to the other darlings of the tech industry: autonomous cars and drones. Both concepts take familiar ideas but add a touch of Cadillac flavor. And don't expect either of them to show up in reality anytime soon. The most fanciful of the two is the Cadillac VTOL concept, which stands for vertical takeoff and landing. It's a fully autonomous drone meant for shuttling people, likely wealthy executives, from rooftop to rooftop in busy cities. It's a single-occupant aircraft with a 90-kWh battery pack and is fully autonomous. It has four sets of two rotors that propel the drone to a top speed of 56 mph. The exterior is unique in having the front and rear sets of rotors at different heights, whereas most seem to have the cabin hanging from the rotors. You can spot some Cadillac cues in the beveled, angled edges. The other concept is the Personal Autonomous Vehicle or PAV. It's a fairly generic-looking autonomous pod with a pastiche of Cadillac design cues such as slim lights and angular trimmings. Cadillac says it's meant to be a social space, hence the wraparound bench seats in the cabin. Cadillac doesn't seem to have forgotten personal comfort, though, as you can spot a single-person recliner. Comfort is key, and Cadillac says the PAV would have biometric sensors to read the passengers and adjust the climate control, humidity, lighting and scents to make the the environment as pleasant as possible. Passengers will have control of vehicle functions via voice and gestures. At the end of theses vehicles' reveals, Cadillac teased more far-flung concepts coming soon. One of them will be a two-seat vehicle and mentioned that it would be for "you and someone very special" for more "intimate" trips. Related Video:

Cadillac CT6 PHEV battery shape a big departure for GM's plug-in hybrid tech

Anyone with any familiarity with the electric powertrain details for the two General Motors plug-in hybrids will have noticed that the information we have about the newly announced Cadillac CT6 plug-in hybrid has a lot of numbers in common with the Chevy Volt and the Cadillac ELR, like the 18.4-kWh lithium-ion battery pack and an expected all-electric range of 37 miles. We also noticed that the announcement calls the plug-in CT6 hybrid an actual plug-in hybrid and not an "extended range electric vehicle (EREV)," which is what GM calls the Volt and the ELR. This, of course, means we needed to ask GM some questions. Donny Nordlicht from Cadillac communications told AutoblogGreen that while the Volt and CT6 batteries are both 18.4-kWh, the shape is completely different. In the Volt/ELR, the battery is T-shaped (see it here). The CT6 has four seats, with a tunnel running between the two in the rear, as you can see here, but the battery in the CT6 PHEV is "a cube-shaped pack, which is between rear seats and the trunk," Nordlicht said. "There is no pass through." GM has not yet released any technical schematics about this pack, but Nordlicht said that, "The CT6's advanced mixed-material platform was designed to accommodate the PHEV system by design so that it minimally intrudes on the cabin space." It also means that the CT6 can be ordered as an optional PHEV, while the Volt and ELR were purpose-built plug-ins. GM is also distinguishing between the EREV and PHEV powertrains in its vehicles from this point forward. "We are not discarding the EREV language," Nordlicht said. "The CT6 utilizes a two-motor system mated to a 2.0T 4-cylinder engine, which is an all-new system to Cadillac." We assume that the PHEV packs will use li-ion cells from LG Chem, just like the EREVs do, but Nordlicht did not answer our question on that point. As for other details about the CT6 PHEV – like production, full dimension, and pricing – we will just have to wait until closer to when the vehicle launches for those. Related Video: