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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

2014 Cadillac XTS gets 410-hp twin-turbo V6

General Motors told us so back in March, but it is now official: The twin-turbocharged 3.6-liter V6 announced for the 2014 Cadillac CTS will also join the options list for the 2014 Cadillac XTS. The LF3 engine puts out 410 horsepower and 369 pound-feet of torque in the XTS, however, which is 10 hp and 61 lb-ft down from its application in the CTS. It will be identifiable from the outside by a specific grille treatment and a badge on the decklid. The 3.6-liter V6 with 304 hp and 264 lb-ft holds steady as the standard engine, and both will be yoked to a six-speed automatic transmission with paddle shifters.
Also new for the front-wheel drive model for 2014 are updates that include electric power steering and optional Automatic Parking Assist that can maneuver the sedan into parallel parking spots. The three trims above standard - Luxury, Premium and Platinum - get Intellibeam headlights that automatically switch between high- and low-beam,
The four current trim levels remain but the list of optional extras for the higher specs grows with a rear-seat entertainment system equipped with DVD screens in the front seatbacks, memory settings for the front passenger seat and an armrest in the back seat fitted with radio and sunshade controls. The press release below has more info on all of the changes.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.