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2017 Cadillac XT5 First Drive

Thousands of feet above the Pacific Ocean, the winding roads that lead to the summit of Palomar Mountain turn from undulating curves to tight, blind, hairpin bends. Most drivers along this route are looking for a chance to exploit the limits of their cars' handling as much as one can on public roads, while taking in the bucolic views and endless blue skies. Up here, taking the thrilling curves at high speed is best left for drivers of performance cars who have platinum health insurance, lest the possibility of rolling a vertical mile toward Hellhole Canyon Preserve (we are not making this up) is not a deterrent. How different the experience is when you've chosen to climb the mountain in the 2017 Cadillac XT5, the crossover that replaces the SRX in a growing lineup of refined and redefined XT-named utility vehicles. An instant reminder that this SUV is not a Lotus comes as we enter a corner with a smidgen too much gusto, the tires begin to claw for traction, and the seatbelts tighten with the grip of sudden death. A quick tap of the brakes releases the belts, but not before a bead of sweat forms on the forehead. The overwhelming feeling is one of being unsure if this exercise is out of the XT5's comfort zone, despite Cadillac's goal of hitting the high-achieving sweet spot of the sport-luxury crossover segment. You'll know that an XT5 isn't an SRX when you first see one, although the differences are harder to tell when the two are parked side by side. The XT5 is the second Cadillac model to arrive since the brand learned to speak with a New York accent (albeit an affected Soho dialect) and it's a key pillar to the brand's chances at worldwide success. In 2015, the final year of sales for the five-year-old SRX, Cadillac managed to sell almost 100,000 of them around the world – no small feat for a model about to be replaced, and proof of the crossover's relative freshness and its popularity in export markets like China. Like the SRX that precedes it, the XT5 will be available with either front- or all-wheel drive (a $2,645 option), but that's one of few commonalities with the outgoing model. A new, lighter chassis helps the XT5 shed about 300 pounds, although Cadillac favors high-strength steel for bodywork and leaves aluminum for the engine and interior trim. In line with the revised brand guidelines for naming, SRX evolved into XT5, leaving room for larger and smaller utility vehicles to eventually join the lineup.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside