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Cadillac developing stretched ATS-L just for China

To luxury automakers, long-wheelbase sedans are to China that crossovers and SUVs are to the US, so it isn't all that surprising any more when the latest sedan gets an extra couple of inches between the wheels to improve rear-seat comfort. According to Car News China, the next sedan to get the stretch will be the Cadillac ATS, which will increase the wheelbase by 10 centimeters (about four inches) to become the ATS-L.
Designed to go up against rivals like the BMW 335Li and the added-length Mercedes C-Class, the ATS-L will reportedly be built locally in China with an engine list that will grow as well. Currently, only the 2.0-liter turbo engine is offered in the ATS in China, but the ATS-L will get the full spectrum of ATS engines including the base 2.5-liter and the peppier 3.6-liter V6. This isn't the first time Cadillac has offered a China-specific stretched sedan either as the SLS dates back to 2006.

Cadillac ELR getting massive discounts, some up to $14,000

Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking. Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in. It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.

Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.