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Cadillac teases production ELR ahead of Detroit Auto Show

General Motors has just confirmed that the 2014 Cadillac ELR will make its official debut next month at the 2013 Detroit Auto Show. We've already seen the ELR testing earlier this year using the same range-extended electric drive system as the Chevrolet Volt, and based on the shadowy image above, we're happy to see that the coupe's styling has stayed pretty true to 2009 Converj Concept.
The two-door ELR will be built alongside the Volt at GM's Detroit-Hamtramck plant starting later next year. Aside from this info, Cadillac has remained tight-lipped on the specific details of the car. But all that will all change on January 15.
Until then, all we have to offer you is the press release posted after the jump.

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Chinese-made Cadillac CT6 Plug-In starts US sales

General Motors has started US sales of the Cadillac CT6 Plug-In after taking its first domestic deliveries of the China-produced sedan last month. The model is GM's first new plug-in hybrid in the US since the automaker discontinued sales of the ELR extended-range plug-in last year. The arrival and sales, first reported by InsideEVs, were confirmed by Cadillac spokesman Andrew Lipman. Not surprisingly, the sedan isn't cheap, as the CT6 Plug-In is priced at $75,095, or almost $12,000 more than the gas-powered variant, though that figure doesn't include federal and state tax credits for electric vehicles. For that tab, buyers get a 335-horsepower luxury car that can go 31 miles on electricity alone, and 0-60 miles per hour in a little over 5 seconds. The model gives GM three plug-in vehicles to sell to the American public, or the same number US competitor Ford offers. InsideEVs estimates that about 100 of the sedans have been delivered to US dealers, so the car remains a relatively low-volume affair. By comparison, GM's Chevrolet division has sold 5,563 Volt extended-range plug-ins and 3,092 Bolt electric vehicles through March. Cadillac sold 534 units of the ELR in 2016 after moving 1,024 the previous year. GM opted to produce the plug-in hybrid in China because of that country's receptiveness to new models that feature alternative and environmentally friendlier powertrains. Additionally, such production shortens the distance to the CT6's battery maker LG Chem, which is producing the car's battery packs in South Korea. On that note, GM has previously estimated that the Cadillac CT6 Plug-In will move more units in China than in the US. Related Video: