1964 Cadillac Fleetwood on 2040-cars

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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Meet the next president's new Beast, a giant bomb-proof limo

We don't know who will be our president in 2017, but now we have a better idea of how that person will be transported on land. The next presidential limo, officially referred to as the presidential state car, will be another Cadillac. And a big one. You're looking at a lone spy photo of a car that will be of high interest to actual spies – not to mention Secret Service agents and lots of law-enforcement types. President Obama has been riding around in a Cadillac nicknamed The Beast for a while now. (It recently made an appearance on Comedians in Cars Getting Coffee.) Over the Secret Service radios, it goes by Cadillac One and Limo One. While the current car looks like a stretched Cadillac DTS sedan, it's actually kind of huge and built on a Chevrolet Kodiak medium-duty truck chassis. The same is likely to be true again, but this one will look a lot more like the latest Cadillac models. Through the camo we can see a front end reminiscent of the new CT6 large sedan. Imagine one of those scaled to about 5/3 of the production car and you've got the right idea. Fun fact: It will be the first presidential limo to feature Caddy's new wreathless crest logo on its grille. View 6 Photos As for features, we're in the dark and will remain so even after the new president-mover goes into service. The details are a legitimate matter of national security, but you can bet it's bulletproof, can withstand small bombs, and has some kind of onboard secondary air supply in case of a chemical or biomedical warfare attack. Oh, and it has that big red phone in back in the event things get really bad. The new one will no doubt carry the latest communications and safety technology. The new presidential limousine has been in the works for some time. The government sent out a request for proposals in 2013, and this model is expected to go into service sometime in 2017. Chances are it will make its debut at the inauguration of [INSERT CONTROVERSIAL NAME HERE] in about a year's time. Related Video:

Watch the 2014 Cadillac CTS live-stream reveal

Despite many an image leaking onto the Internet over the weekend, today is the official day for the debut of the all-new 2014 Cadillac CTS. You want the nitty-gritty details of Cadillac's new sedan? Click here.
If you want to watch the 2014 CTS makes its live debut in front of a throng of auto journalists, then just watch below, as Cadillac is live-streaming the event at 7:15 PM EST. That's only a few minutes from now, so click here to start watching, and stay tuned for our first live images of the CTS from the New York Auto Show.