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Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers

Hennessy wastes no time in supercharging the 2015 Cadillac Escalade

The ink is still drying on the all-new 2015 Cadillac Escalade sales brochures, but that hasn't stopped Texas-based Hennessey Performance (HPE) from leaping out of the gate with its own high-performance variant. In stock form, the big fourth-generation Cadillac flagship arrives with a new small block naturally aspirated 6.2-liter Ecotec3 V8 delivering 420 horsepower and 460 pound-feet of torque. Fresh out of the showroom, the 5,900-pound SUV will sprint to 60 mph in 5.9 seconds.
While that is plenty fast for some owners, others don't want to be shamed by a 550 horsepower Mercedes-Benz GL63 AMG or a 510 horsepower Land Rover Range Rover Sport - both will leave the stock Escalade at a stoplight.
The team at HPE has come to the rescue with its HPE550 supercharger upgrade, which includes a belt-driven supercharger, air-to-water intercooler, recalibrated engine management software and a three-year/36,000 mile powertrain warranty. With 6 psi of boost, the direct-injected 6.2-liter is tuned to deliver an impressive 557 horsepower and 542 pound-feet of torque - gains of 32 percent and 18 percent, respectively, over stock. Although HPE isn't releasing performance figures as of yet, our math says that should be enough power to put the two Europeans in the Cadillac's rearview mirror. The company also offers a set of 20-inch lightweight H10 forged monoblock wheels, to further improve performance.

Cadillac ATS Coupe headed for Detroit reveal

Cadillac wouldn't be Cadillac without its two-door models. But the XLR has been discontinued for over four years now, the Elmiraj concept may never see production and the future of the CTS Coupe is still up in the air. That leaves just the ELR, which may not be conventional enough for traditional Cadillac coupe buyers. Fortunately a new coupe is coming along to fill the void.
According to Edmunds, Cadillac will reveal the new ATS coupe just a couple of months from now at the Detroit Auto Show. Expected to mechanically mirror the existing ATS sedan, the new coupe will also more conventionally resemble its four-door counterpart than the CTS, whose coupe version was distinguished by a rakishly sloping roofline.
Expect the same choice of engines to carry over, with a 2.5-liter four serving as the base engine, and both a 2.0-liter turbo four and a 3.6-liter V6 offering more power for those looking for that extra bit of oomph. Following the Detroit reveal, sources anticipate the ATS coupe to go on sale next summer.