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Cadillac considering ultra-luxe, $100k+ Escalade

The Cadillac Escalade has pushed incrementally up-market over the years. From its humble Chevy/GMC truck underpinnings, the latest Escalade starts at $72,970 and tops out at $96,940. But according to the latest reports, Cadillac is weighing an even more upscale version. Though the exact nature of the upgrades that would push the Escalade further up-market remain unknown – and perhaps undecided at this point – the impetus for such a move is crystal clear. European luxury SUVs keep getting more and more expensive, both from established players and new challengers. Bentley just launched the Bentayga, and other luxury marques like Rolls-Royce, Aston Martin, Jaguar, Maserati, and Lamborghini are all getting into the game. All the while manufacturers like Land Rover and Mercedes-Benz keep rolling out ever more expensive offerings, like the Range Rover Autobiography and anticipating forthcoming Maybach sport-ute. To challenge those European imports with their astronomic price tags, Cadillac could go with an even higher trim level than its existing Platinum spec – or it could go with a more powerful, performance-oriented Escalade V or Vsport. Getting that big a vehicle to hustle would require a lot of power, but then General Motors has never been one to shy away from slotting a bigger engine into its vehicles. One thing's for certain though, and that's that Cadillac isn't quite done with pushing the Escalade higher up the market.

Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

Cadillac SRX likely to see next-gen built in China

Here's some shocking news to no one: People love crossovers, including those living in China. Since introducing the Cadillac SRX there in 2009, the model's sales have gone through the roof. Now, the brand is considering moving some production of the next-generation model in China to eliminate import tariffs and make it an even bigger player in the market.
According to a recent report in The Wall Street Journal, the crossover is leading Cadillac's Chinese growth, despite its US-equivalent price of over $67,000 after the country's high import tariffs. The CUV's sales are up 23 percent there so far this year, and it's responsible for over 40 percent of the brand's sales. John Stadwick, General Motors' VP of sales, service and marketing in China, told the WSJ that GM could "very possibly" build the next-gen model there.
The SRX is Cadillac's golden goose in China, and it just keeps pushing the brand's sales forward. "It's the vehicle that took us out of being a small niche in the market," said David Caldwell, Cadillac Communications Manager, to Autoblog. Before the CUV, Caddy was selling a little over 20,000 cars a year there, but partially thanks to the crossover's success, the brand sold 50,000 vehicles last year and could reach 60,000 this year. "The SRX is the most popular Cadillac in that market," he said.