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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Cadillac partners with Saks Fifth Avenue for limited-edition ELR

There's no softening the blow with this one - this is the limited edition 2014 Cadillac ELR Saks Fifth Avenue Edition, and it costs $89,500, including $995 for destination. The special model, limited to just 100 units, is part of a holiday season collaboration between Cadillac and luxury retailer Saks Fifth Avenue. In addition to the ELR, there will also be a special "Frozen Escalade" window display at the Saks Fifth Avenue flagship store near Rockefeller Center in New York City, which will feature the 2015 Escalade with functioning LED running lamps that, as the automaker says, "appear embedded and breaking through a wall of ice."
But back to that ELR. This Saks edition plug-in hybrid coupe commands a surcharge of $14,500 over the $75,000 base model that over 85-percent of Autoblog readers polled already feel is overpriced. For that extra coin, you get an ELR wearing exclusive (to this car) White Diamond paint matched with either a jet black or light cashmere interior. Buyers will also receive an upgraded 240-volt charging station complete with professional installation, and the cars come with Cadillac's ELR Concierge service - representatives "trained in white-glove customer care" that serve as an additional point of contact beyond the dealership when it comes to topics like like battery care, charging, service scheduling and news updates.
Folks who order the Saks Fifth Avenue ELR are expected to receive their cars in March of next year. Price aside, we're sure it'll look great parked alongside the Neiman Marcus Aston Martin Vanquish Volante in owners' garages. Scroll down for Cadillac's official press blast.