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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Driving the 2016 Cadillac CTS-V at the old Elkhart Lake road course

The placid community around Elkart Lake, WI, looks about as far removed from a glorious motorsport venue as you can imagine. A turn of the century downtown gives way to old-school resorts, beaches, and boat launches around the picturesque lake, with farms framing the rolling hills all around. But it was those very same meandering country lanes that gave birth to one of America's greatest racing circuits, some 65 years ago. Between the first race in 1950 and the opening of the dedicated Road America track in 1956, the roads around Elkhart Lake provided the setting for some great post-war racing. Competing on public streets was ultimately outlawed across the country, but not before drivers risked life and limb in the name of glory in the Wisconsin summer. Cadillac asked us out to the area recently, not to talk racing history, but to look forward at one of the most track capable cars the company has ever offered: the 2016 CTS-V. We got to drive the 640-horsepower beastie for an entire morning of hot laps at Road America, but unfortunately, we're not allowed to tell you about all of that right now. You'll have to wait until the embargo lifts on August 3, at which point we promise a full recounting of our adventure. Having the CTS-V for a full two days though, and in the spirit of the motorsport that imbues the air in Elkhart Lake, we took the Cadillac on a drive around the old 6.5-mile road course. Come for the new Caddy, but stick around to find out what the hell Wacker's Wend is. Cadillac Luxury Performance Videos