2022 Cadillac Escalade Premium on 2040-cars

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Cadillac gives ATS, CTS new V6 for 2016

Replacing the existing 3.6-liter V6 in the Cadillac ATS and CTS is... another 3.6-liter V6. But this one promises higher output, while consuming less fuel, and making less noise. Like the V8s in the CTS-V and Escalade, it's got cylinder-deactivation technology to cut it down to a four-pot under lighter loads, as well as automatic stop/start, and comes mated to an eight-speed automatic transmission. The new engine produces 335 horsepower and 284 pound-feet of torque. That's a modest improvement over the 321 hp and 275 lb-ft mustered by the unit it replaces. But it also delivers an approximate improvement of nine percent in fuel economy and eight percent in carbon emissions. That's what we'd call a win-win, even if it's a modest one. Of course, those ATS or CTS buyers attracted to higher efficiency will still likely go for the 2.5-liter inline-four or the 2.0-liter turbo four. And those more inclined towards performance will be tempted by the 3.6-liter twin-turbo V6 in the ATS-V or CTS Vsport – or the 6.2-liter supercharged V8 in the CTS-V, for that matter. But those customers looking for the best of both worlds will surely be pleased by the improvements the new atmospheric V6 and 8-speed gearbox bring to the table. Related Video: New Technologies Boost Efficiency for 2016 CYLINDER DEACTIVATION AND START/STOP SYSTEMS BEGIN PRODUCTION ON ATS AND CTS PRODUCT LINES 2015-10-09 Renowned for luxury and design, Cadillac has recently added dynamic driving performance to its list of attributes. Now as 2016 model year production begins, Cadillac adds new fuel-saving technologies. Active Fuel Management and Automatic Stop/Start technologies, and widespread use of a new 8-speed transmission, are combining to raise fuel economy ratings and reduce emissions in Cadillac's portfolio. Cadillac's all-new six cylinder engine contains Active Fuel Management, or cylinder deactivation, technology enabling it to seamlessly switch from six-cylinder to four-cylinder operation under certain light-load conditions, while maintaining excellent performance. The new 3.6-liter engine is part of the 2016 ATS and CTS product lines. Additionally, the Cadillac Escalade luxury SUV's V8 will shift to four-cylinder operation in many daily driving conditions, as will Cadillac's all-new high performance CTS-V sedan.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Crowd lifts Cadillac to free pedestrian after two vehicles barrel toward him

An elderly Missourian is lucky to be alive today after a car that had pinned him to the ground was lifted off him by witnesses. According to WDAF, Orlando Gentry and Troy Robertson were working at a Kansas City, Mo., clothing store when a stolen minivan careened through a red light at 35th and Prospect and was immediately T-boned by a woman driving a gold Cadillac. The impact drove both vehicles up onto the sidewalk at the corner, side by side, directly at pedestrian Carlos Green. "We was out here with our kids, and we was at work, and the next thing we heard was a boom!" Gentry told WDAF. "Man, those cars came out of nowhere, and Carlos was just helpless," Robertson said. Gentry tried to escape but was caught between the vehicles and pinned beneath the Caddy. Then a light pole punctuated the crash by falling on top of the Caddy - and almost on top of Carlos Green. "Yeah, he tried to jump out of the way, but he just got pinned underneath the Cadillac. He definitely hurt his right leg. When I saw all that, I screamed, 'Somebody help me help get this car off Carlos,'" Robertson said. He, Gentry and passersby lifted the heavy Caddy off Green so he could crawl free. Thankfully, Green wasn't seriously injured. He was discharged from an area hospital bruised, with one leg in a cast, but ultimately healthy. The woman driving the Cadillac was unhurt, but the two men driving the minivan ran off during the confusion. Kansas City police are looking for the escaped car thieves. This is the second time in as many weeks that people banded together to lift a car off someone. On May 9 in Philadelphia, a group of good Samaritans lifted an SUV off a little girl who had been run down and pinned beneath an SUV tire. Related Video: