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Cadillac Elmiraj has production potential

There are many reasons to love the Cadillac Elmiraj Concept, but not the least of which is how production-ready this big coupe appears to be. Take out the overly fancy interior and a few conceptual elements of the exterior, and this looks like a coupe that could be in dealers now as the successor to the Eldorado.
On top of that, Automotive News is quoting Bob Ferguson, Cadillac senior vice president, as saying that a production version of this car is "very doable." AN adds that if the Monterey showstopper gets the green-light, this car would compete against the upcoming Mercedes-Benz S-Class Coupe and would based on Cadillac's upcoming rear-wheel-drive flagship sedan due out in 2015. The range-topping coupe would debut sometime after the sedan model. Cross your fingers.

Cadillac Rear Camera Mirror | 2017 Autoblog Technology of the Year Finalist

We give Cadillac a lot of credit for being the first to make good on the promise to replace mirrors with cameras and displays. That was good enough to earn the Cadillac Rear Camera Mirror a place on our 2017 Technology of the Year awards shortlist for new features. The idea behind this system is relatively simple; what perhaps took more doing was getting the regulations in place to allow a video feed to replace the government-mandated mirror. The hardware and that rules compliance starts with what looks like a normal rearview mirror – because it defaults to being a mirror until you switch on the display or in the event the system somehow fails. Flip the little toggle at the bottom of the mirror – the one normally used to switch from day to night mode – and the reflection is replaced by a very crisp feed from a camera at the back of the vehicle. This live stream gives you a wide-angle view of what's behind, without obstruction from back-seat passengers, headrests, or any bodywork. The camera is even shielded from weather and has a coating to shed water. What you see doesn't exactly look like a normal reflection, but the quality is good enough and you see more than you would normally with something aimed through today's small rear windows. But because it isn't actually a reflection, you have to make some adjustments. When your eyes are focused down the road, glancing at a mirror gives you a view the same distance away but in the rear. With the rear camera mirror, a glance back requires your eyes to first refocus on the display, which takes a moment. And unlike a normal mirror, which you look through at an angle, this display is angled toward the driver but projecting an image that looks straight back – no matter how you move it, the image doesn't change like a mirror's would. And because it's an image and not a reflection, you can't choose what's in focus and lose your sense of depth perception. It's not clear whether objects in mirror are closer or farther than they appear. And there are other limitations. For instance, while the display balances bright lights and dark surroundings well at night, it is tricked by LED headlights, which flicker at a rate faster than the camera shoots. The result is a distracting strobe effect like you get when you point a smartphone camera at any LED light source. For those with migraine sensitivity, this kind of fast flashing can cause real problems.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.