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Cadillac can't keep up with Escalade demand, can't move its sedans

No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.

2020 Cadillac CT5 in New York: 7 questions with the chief engineer

Cadillac revealed the 2020 CT5 at the New York Auto Show, and we decided to sit down and have a chat with chief engineer Mike Bride to learn more about the car. You can read our reveal post here to get the full download, and then read on below to learn a bit more. Cadillac is still rather coy about any performance model to spawn from the CT5, but things appear to be looking up after our conversation that you can read below. Q: What's the driving nature of this car? Should we expect something similar to the CTS and ATS? A: Yes, you can see it's built off the rear-wheel-drive architecture. Our goal was to retain all of that fun-to-drive nature. Direct steering feel, responsive handling. Going forward, we ask how we can continuously improve, and that was really about driving more sophistication in the ride, a much more mannered car that's better for impact harshness and rolling isolation, really provides comfort when you want comfort over tire strips and heaves in the road. Really getting that level of isolation, but not compromising that handling and direct steering feel of the Cadillac sedans we've grown accustomed to. Q: How is this car different from the CTS underneath, and other Alpha platform cars? A: I would say this is a major revision. A lot of new parts, a lot of new part numbers, a significant evolution. In the suspension space, the links are all new, and there's been a lot of work done in isolation, so the bushings and strut mounts are all new. We've evolved the Alpha platform to now get the ride control and road isolation, the comfort aspects of it all. There are a lot of structural improvements like a changed wheelbase, an evolution in rear foot-swing and foot space from the fuel tank area to get in and out of the car better. As we developed this structure, it was about overall structural body stiffness, and impedance at the chassis attachments to really get that level of isolation from road inputs. We try to have a calm floor, a steering wheel that doesn't vibrate, and quiet to the driver's ear. Those were the paths we went after to really drive the structure to the right stiffness requirements, structural integrity, a lot of development into suspension bushings, tuning elements, strut mounts. We have a new damper technology, a ZF damper. It has MVS damper technology. It's a multi-valve system that provides less harshness from an NVH standpoint and a great optimization balance of motion control with ride inputs.

2021 Cadillac Escalade Interior Review | Tech-forward fortress

Of all the interiors that are vital to Cadillac’s success, the new 2021 EscaladeÂ’s is arguably the most important. ItÂ’s supposed to be the best GM can muster, and the previous generation was a distant second to the classically elegant Lincoln Navigator. Cadillac didnÂ’t try to copy LincolnÂ’s success with its redesigned full-sizer, instead opting to follow a more generic theme of tech-forward luxury. When we say tech-forward, though, we mean it. The 38 inches of curved OLED screens we covered in our Escalade infotainment review absolutely dominate the dash in a brazen display of opulence. There isnÂ’t much room for anything else to take center stage, but whatÂ’s there is extremely nice. Large swaths of wood trim stretch across the dash and also adorn a substantial part of the center console. ItÂ’s harder to find something that doesnÂ’t feel like soft-touch leather, wood or metal trim than it is to find cost-cutting materials. There are certainly some areas with the usual black plastic for buttons, but every car company that isnÂ’t Rolls-Royce resorts to plastic at some level. The seating position and ergonomics of the Escalade are a big step up from past models. There was a feeling of claustrophobia in previous Escalades with the whole interior being built up around the driver in an unfriendly manner. This Escalade tones that down with lower and flatter surfaces, along with just being bigger in general. That feeling of expansiveness is great for decompressing and relaxing in the available heated, cooled and massaging seats. Riding in the back is almost as lovely. Switching to an independent rear suspension and making the vehicle longer means more passenger and cargo space (10.3 cu-ft more than before with the third row up). The majority of this is realized in the third row (10.4 inches more than before), where even large adults can sit comfortably with a laid-back seating position. Before, if your knees weren't in your face, it's probably because you gave up and hitched a ride with someone else. A BMW X7 or Mercedes-Benz GLS will still outclass it for materials and third-row features, but the Escalade wins on sheer bigness. Getting back there is a breeze with a huge walkway, though putting the seat back into place is borderline annoying, requiring much more physical effort than a powered second row would. As big as the third row is, sitting in the second row is even better thanks to the massive dual screens mounted to the front headrests.