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NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2016 Cadillac ATS-V First Drive [w/video]

If you get hot and bothered for hot-rodded sedans and coupes, you probably know that Germans have long dominated that cutthroat scene. For years, the Audi RS/BMW M/Mercedes-AMG triumvirate has ruled the microcosm of grunty, mid-level luxury cars. But a funny thing happened when Cadillac's first V car hit the market in 2004. Since the CTS-V crashed the high horsepower party, German tuning houses started thinking less about the "Daddy's Caddy" stereotypes and more about the next imminent threat – in this case, the inevitable high-horsepower spinoff of the smaller, nimbler Cadillac ATS. The standard ATS' defense against the German triad hasn't been triumphant so far (GM's Michigan plant was idled for three weeks in 2014 due to excess inventory), but the souped-up 2016 Cadillac ATS-V presents a fresh bid to put the Teutonic competition on alert. The ATS-V's flared bodywork and quad exhaust pipes offer bits of visual shock and awe, but significant hardware upgrades back up the go-fast looks. Front and center is a twin-turbocharged, 3.6-liter V6 with reworked internals including a charge-air cooler, titanium connecting rods, and titanium-aluminide turbines. The new engine produces 464 horsepower and 445 pound-feet of torque, up a staggering 262 hp and 173 lb-ft compared to a base, four-cylinder ATS. Those output figures eclipse the BMW M3/M4 (425 hp, 406 lb-ft) and Audi RS5 (450 hp, 317 lb-ft), but lag slightly behind the V8-powered Mercedes-AMG C63 (476 hp, 479 lb-ft), and more so the C63 S (503 hp, 516 lb-ft). The chassis benefits from several structural braces, most notably a shear panel intended to boost front-end stiffness. Extra poundage from the add-ons are minimized through lighter-weight materials – in the case of the shear panel, stamped aluminum. Cadillac says though it intended to make the ATS the quickest car in its segment (stated 0-60 mph times between 3.8 and 3.9 second virtually match the BMW M4 and Mercedes-AMG C63 S' 3.9 figure), the development team says they also focused on subjective qualities like turn-in quickness and steering response. As such, toe links have been replaced with ball joints, mounts have been retuned, and reworked magnetic damping offer greater responsiveness. Six suspension bushings have been stiffened and ten have been completely redesigned, and the Performance Traction Management system that tames beasts like the Corvette Z06 and Camaro ZL1 also helps lay down power in the ATS-V.