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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

2018 Cadillac XT7 three-row crossover spied [UPDATE]

UPDATE: Upon further consideration, and after speaking to some industry insiders, it appears this might not actually be a new Cadillac, but instead just a mule of the new Chevy Traverse. One source points out that the foglights are fixed, round units, which would be production spec and would not suggest Cadillac. Another source says the Cadillac version of the Traverse/Acadia/Enclave was cancelled, and development has stopped. Yes, a Cadillac of this size is expected to arrive – and elements of this prototype sure do look Cadillac to us – but it might be too early for this to be it. Cadillac is expanding its portfolio with a three-row crossover. This is it. Expected to be called the XT7, the new vehicle will give Cadillac an entry above the XT5 and below the hulking Escalade. Though the XT7 is heavily covered, we can see Cadillac's (?) bold grille and what looks like strong proportions. It'll probably look like a larger XT5, and you can sort of (maybe) see a similar roofline if you squint. Spy shooters caught it testing with the new Chevy Traverse and Buick Enclave, and they're all expected to use the new General Motors 3.6-liter V6 engine, like the recently revealed GMC Acadia. The XT7 could show up as soon as late this year or early in 2017. Its part of GM's push to capitalize on the red-hot crossover segment that has been fueled by low gas prices and Americans' thirst for utility. The XT7 would likely represent GM's most profitable play in this segment. Simply affixing the Cadillac badge on the front adds thousands of dollars to the sticker compared to a Chevy or Buick product. The XT7 will also give Cadillac a significant opportunity for growth – and perhaps allow it to gain on Mercedes and BMW on the sales charts. While the CTS and ATS have had mixed success, Americans have continued to show a willingness to buy Cadillac utility vehicles. The XT7 is the latest in Cadillac's product blitz following the XT5 and the CT6 range-topping sedan. Those two are the most critical Caddys, but the XT7 isn't far off. Related Video: Featured Gallery 2018 Cadillac XT7 View 11 Photos Image Credit: Brian Williams / SpiedBilde Spy Photos Cadillac SUV

Cadillac planning more Vsport models

There's a new intermediate class of luxury performance cars emerging. Audi has been doing it for years with its S-line bridging the gap, in many cases, between the standard fare and the full-on RS performance range. BMW's getting in on it with the M Sport line slotting in below the full M models. And now Cadillac is joining the fun with its Vsport offerings.
Models like the CTS Vsport and XTS Vsport are packing a new 3.6-liter twin-turbo V6 with 410 or more horsepower (along with bigger wheels and brakes) to slot in between the standard model and any impending V variant. Well, it appears Cadillac isn't about to stop there.
Speaking with The Detroit News, Cadillac product chief Hampden Tener revealed that, based on the response to the XTS Vsport, the brand is planning more Vsport models. He did not, however, indicate which would be the next to get the slightly sportier treatment. With the full ATS-V expected to pack a version of the same engine powering the aforementioned XTS and CTS Vsport models, an ATS Vsport would have to pack a smaller engine to fit in below. That only leaves the SRX crossover, Escalade SUV and the upcoming ELR hybrid. Food for thought.