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2016 Cadillac ELR gets more power, $9,000 price drop

Cadillac has announced a series of updates to the ELR for 2016 that promises to make the plug-in hybrid luxury coupe a more desirable proposition. Perhaps chief among them is a price drop of $9,005 compared to the slow-selling 2014 model. The news follows an announcement yesterday that the Chevy Spark would get a $1,500 price drop. Cadillac is quoting a net price for the updated ELR at $58,495, which is obviously substantially less than the $75k it was asking for the previous version. But it's important to note that the new price is listed after US federal tax credits. The 2014 model came in at $67,500 after the full $7,500 tax credit, so math tells us that Cadillac has slashed the price on the 2016 ELR rather dramatically by about nine grand with a new MSRP of $65,995. One big upgrade on the performance front is a 25-percent boost in output from the hybrid powertrain that marries a pair of electric motors to a 1.4-liter inline-four gasoline-burning generator. The increase is said to be enough to drop 1.5 seconds off the 0-60 time, now quoted at 6.4 seconds. It'll travel for up to 39 miles on electric mode alone, but with the generator spooled up will go up to 330 miles before needing to stop. The engine management software has also been updated and the regenerative braking system reconfigured as well, but GM's luxury division didn't stop at the powertrain, fitting the 2016 ELR with a raft of other enhancements. Visually there's a new grille with the marque's latest emblem embedded. The suspension has been stiffened, the steering recalibrated and the brakes optimized for better feel. Cadillac is also throwing in the previously optional Driver Assistance package of active safety systems as standard, with adaptive cruise control available as an option. And the infotainment system comes with OnStar, 4G LTE connectivity and on-board Wi-Fi. There's even a Performance Package available with 20-inch performance tires offering 10-percent better lateral grip, four-piston Brembo brake calipers up front to help reducing stopping distances by 12 percent, recalibrated dampers and steering and a thicker-rimmed steering wheel. Because of the higher rolling resistance tires, however, the Performance Package kills four miles off of the electric driving range.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

2016 Cadillac CT6 to get an aluminum body?

Well this is interesting: A hot-off-the-press report in Automobile claims the coming Cadillac CT6 will have an aluminum body. Most write-ups on the CT6 claim it will have a body that's a combination of aluminum and high-strength steel - Automobile itself wrote of "high-strength steel, aluminum, and steel stampings" in October. An all-aluminum body would be quite the reversal, contradicting the last four months of reportage and company statements on the matter. Mark Reuss, EVP of global development at General Motors, told The Detroit News in October, "We will create with the CT6, the world's most advanced body structure... [and] it's not aluminum. It's a stronger, smarter, safer premium luxury vehicle." It echoed the earlier Automobile story in saying the CT6 would use GM's "patented welding technology with high-strength steel, aluminum and steel stampings and castings." That same month, the Wall Street Journal ran a piece titled, "GM Won't Follow Aluminum Strategy in Future Cars," in which Reuss said, "making big statements around all carbon fiber, all aluminum, all magnesium, they're very interesting," and that GM wouldn't be doing it. That piece also circled back to a material mix and GM's special welding process, saying the CT6 "will have a body made of aluminum, high-strength steel and other materials, and will be 100 kilograms (220 pounds) lighter than a similar-sized car made of high-strength steel." We don't know what kind of body Cadillac's new assault on luxury is going to wear, but now we can't wait to find out. Featured Gallery Cadillac Elmiraj Sedan: Spy Shots View 22 Photos News Source: AutomobileImage Credit: Chris Doane Automotive Cadillac GM Luxury Sedan aluminum cadillac ct6