2007 Cadillac Escalade 28" Asanti Rims on 2040-cars

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GM CEO Akerson calls out Tesla, says Cadillac will compete on EVs

Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.
Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."
This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next - it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."

Cadillac sells out Lyriq Debut Edition reservations in 10 minutes

Cadillac opened reservations for the 2023 Lyriq Debut Edition electric crossover at 4 p.m. EDT on Saturday afternoon. Anyone could put down a refundable $100 to reserve a buying slot for Cadillac's limited-run first salvo at the brand's all-EV future. At 4:19 p.m., the automaker tweeted that "every Debut Edition has been reserved." According to GM Vice President Rory Harvey, the process took "just over" 10 minutes. First, we'll say "Congratulations!" to Cadillac. Then we'll say: We have no idea what the news means. See, Cadillac has declined to say how many reservations it made available and how many Debut Editions it's building.  We don't know why the crest and wreath brand is being so coy, but we can imagine at least one reason. GM and Cadillac can attract such wild reactions that unless the Lyriq booked an absurdly large number of reservations in an absurdly short time, both brands were going to get flayed by comparisons to other EV makers. Still, since Cadillac's playing the long game with this entire transition to EVs, we wish it had placed its neck gracefully in the guillotine anyway.  The Lyriq Debut Edition that no one can buy anymore unless reservation holders bow out comes with a 100.4-kWh battery pack, a single e-motor on the rear axle putting out 340 horsepower and 325 pound-feet of torque for a range claimed to be "more than 300 miles," a glass roof, 19-speaker AKG audio, heated steering wheel, and 20-inch wheels standard, 22-inchers optional. The only two colors available are Satin Steel Metallic and Stellar Black Metallic. Tech features include adaptive cruise control, HD Surround and Vision recorder, rear camera mirror, and, of course, the 33-inch curved display across the instrument panel. First deliveries for the rakish $59,990 CUV are expected in early 2022. The next order slots will open for standard Lyriq trims in summer 2022. Based on Cadillac's Twitter feed, quite a few internet users wanted to reserve Debut Edition cars but were prevented from doing so. If first reports from the early deliveries are positive, Cadillac might hold onto last weekend's demand until next summer. And not only will the brand have a widely available new vehicle then, it will have a new consumer look. Last year, Cadillac told its dealers what they would need to do with their stores to prepare for the EV era, including spending around $200,000 on EV infrastructure and tools.

Seventies super-salesman challenges new car-sales record

Some of the fondest memories from my youth were the Sunday afternoons spent walking between rows of new and used cars. This preceded the advent of widely available internet, so the cars didn't sell themselves online: A tentative buyer had to come see the cars in the metal, with old-school salesmen taking well-earned smoke breaks after putting someone behind the wheel of a new Saab 900. All-inclusive subscription services were unheard of. If you open a Guinness records book and look up car salesmen, you'll find Joe Girard. The definitely old-school Detroit salesman regularly sold over 1,000 new cars per year, with a particular high point of 1,425 cars in 1973 guaranteeing him a mention in the Guinness book. To reach that kind of sales figure, you had to be a pretty special salesman, and Girard was. He didn't take breaks unless absolutely necessary, and even his lunch hours were dedicated to selling more cars instead of shooting the breeze with other sales persons. By 1977 he was worn through, having sold over 13,000 cars in his career, and his physique couldn't take it anymore. He's been a motivational speaker since. Now, 44 years later, a Dearborn, Mich., Cadillac and Chevrolet salesman named Ali Reda has reportedly broken Girard's record. The books at Les Stanford Chevrolet Cadillac say Reda sold 1,530 new cars and 52 used cars in 2017, averaging 130 vehicles per month. But after Girard, 89, heard of the sales record, he called his attorney, not letting his record be broken without a fight — or at least an audit. The Dearborn dealer isn't too concerned about Girard's doubts, at least according to Gary Stanford, whose father founded the dealership. "It's very official, trust me," said Stanford to the Detroit Free Press. "Ali is the hardest worker I've ever seen. And if someone doesn't believe the data, well, they're more than welcome to consult with GM. It's all there in black and white." What Girard doesn't get is that Reda was honoring him with the accomplishment. "I read his book, 'How to Sell Anything to Anybody,' and it said it would teach you how to become the best," said Reda, who at age 44 was a newborn when Girard hit his peak. "He's an absolute legend in the industry. Your whole career, you're chasing his name.