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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac recalls 17,500 SRX CUVs in Canada

When reporting on recalls, Autoblog generally tries to focus on the US market. However, a recent campaign in Canada seems important enough to be worth mentioning because it could eventually affect American drivers. General Motors is repairing 17,481 Canadian examples of the Cadillac SRX from the 2010-2015 model years because of the possibility of a loose nut in the rear suspension. For the moment, the automaker hasn't yet announced whether the CUV in the US would require a similar campaign.
The notice was dated September 18, 2014, on the website for Transport Canada, similar to the National Highway Traffic Safety Administration in the US. It says, "the rear suspension toe link jam nuts" might not have been sufficiency tightened, which could allow a rear wheel to turn "inboard or outboard" while driving. If this happens, it could cause a sudden change in handling. Canadian Cadillac dealers are inspecting the parts and replacing the toe link if necessary.
This campaign isn't listed on the GM's running recall tally from September, which includes exported models, but it does list four other campaigns for the SRX this year - three in this range of years and one for the 2004-2006 model. Autoblog reached out to the company to ask about the possibility of this recall expanding to the US and were told "We have not publicly announced US recalls" for the issues affecting the SRX. The New York Times was given a similar quote. Scroll down to read the notice from Transport Canada.

Cadillac confirms 420-hp twin-turbo V6 for 2014 CTS [w/videos]

The 2014 CTS will break cover next week at the New York Auto Show, but Cadillac has released a few details of what we can expect to find under the car's hood. As we saw in some spy shots back in January, the biggest news for the midsize Caddy will be a twin-turbocharged V6 producing a whopping 420 horsepower and 430 pound-feet of torque.
This LF3 engine will be paired to a new eight-speed automatic transmission, which will help balance performance and fuel economy. We still don't know how much the 2014 CTS has grown in terms of size and weight, but General Motors says that new sedan will return 17 miles per gallon in the city and 25 mpg highway with the new engine to go with a 0-60 mile per hour time of 4.6 seconds - that means the new CTS will have the fuel economy close to the current base model sedan and acceleration not too far from the current CTS-V. General Motors also confirmed that this twin-turbo V6 will be available in the 2014 XTS this fall.
The next-generation CTS will carry over the 3.6-liter V6 from the current car (likely as a base engine) and also add the 2.0-liter turbo four-cylinder from the ATS. Check out all the details on this new engine and watch a few videos (including GM's nifty tilt rig) by scrolling below.