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Cadillac's de Nysschen won't budge on raised pricing
Thu, 18 Sep 2014According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.
Cadillac XT3 caught covered in copious camouflage
Wed, Feb 15 2017While a bit difficult to tell thanks to the impressive camouflage used, what we're looking at here is likely the upcoming Cadillac XT3. There are a few details that stand out to lend credence to this prediction. There are a handful of sharp angles scattered throughout that are in line with Cadillac's modern design language. Specifically in the LED running lights and on the side mirrors. The rear profile also is reminiscent of the current, and slightly larger XT5. The rear lights extend into the D-pillars, which would match the current Escalade. We get a pretty clear picture of the rear suspension on this XT3. It's clearly an independent rear suspension using coil springs. While General Motors uses independent suspension on some of its crossovers, we can't quite match it to a particular model. We believe that if the XT3 is based on an existing model (which it almost certainly is), the platform and suspension have been substantially modified. The XT3 could use a version of the D2XX platform that underpins the Buick Envision. However, we know from a previous report that the XT3 will likely be built at the factory that produces the Buick LaCrosse and Chevy Malibu. The XT5 uses a modified version of the LaCrosse/Malibu platform, so it's possible the XT3 could use a shorter version of the XT5 chassis. Depending on how small the XT3 ends up being, it might even share a platform with the Chevy Trax and Buick Encore. However, considering their economy car roots and torsion-bar rear suspension, we think that's the least likely. Regardless of what chassis is underneath its crisp bodywork, we expect the XT3 to be released sometime next year. Related Video:
NHTSA approves hybrid rearview mirror display in Cadillac CT6, Bolt EV
Tue, Feb 23 2016The Chevy Bolt EV prototype doesn't just have a fancy new all-electric powertrain. Just outside the driver's line of sight is a newfangled rearview mirror, one that can turn into a screen that shows a moving image from the rear-facing camera. Speaking to NPR's Robert Siegel yesterday, Department of Transportation secretary Anthony Foxx said that NHTSA has now approved this type of mirror/screen for use in vehicles. According to a letter from NHTSA to General Motors, GM will likely use this Full Display Mirror first in the 2016 Cadillac CT6 before coming to the Bolt. In its letter to GM, NHTSA said that the Full Display Mirror will only qualify as a standard rearview mirror as long as there are normal side mirrors in place. In other words, don't expect to see cameras and screens replacing all the mirrors in a motor vehicle just yet. @AutoblogGreen @NPR - #NHTSA has OK'd GM rear-view system that can switch between mirror & camera views. pic.twitter.com/6CBeIit10v — Anthony Foxx (@SecretaryFoxx) February 22, 2016 The Full Display Mirror was developed by Gentex, which has long worked with GM. The FDM debuted in 2014 and some people hoped it would also make its way into the Tesla Model X. Gentex, which also makes auto-dimming mirrors, says that it has "set out to develop the technologies and core competencies necessary to manage this evolution of the rearview mirror." The Chevy Bolt EV will start at $37,500, before incentives. The 200-mile EV will go into production late this year for likely sale in early 2017. Related Video: