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GM winding down Chevrolet brand in Europe

If you've taken even a cursory look at GM's European strategy and wondered how it can target the market there with both Chevrolet and Opel/Vauxhall, you're not alone. In fact General Motors itself has found it difficult to justify the two-pronged approach. That's why it's essentially pulling Chevy from the European marketplace.
Instead of trying to ply European buyers with what are mostly former Daewoo products rebadged as Chevys, GM will now let Opel (or Vauxhall in the UK) represent its mass-market aspirations. Chevrolet will keep its presence in Russia and other former Soviet markets, and will continue selling certain niche products in Eastern and Western Europe. The Corvette, for example, has long been sold in Europe through Cadillac dealerships, which for its part is currently "finalizing plans for expanding in the European market".
While the shift in strategy is expected to help GM get a stronger foothold in the European market in the long run, in the short term the restructuring will cost it dearly: between $700 million and $1 billion, according to its own estimates, split between the last quarter of this year and the first half of the next. Jump into the full press release below for more.

Cadillac CT6 hits dealers in March for $54,490

When the Cadillac CT6 hits dealerships in March of 2016, it will carry a starting price of $54,490 (including a $995 destination charge). That strikes us as a reasonable asking price. For some context, the CTS, which sits a rung down the size and pricing ladder at Cadillac, starts at $46,555. A BMW 5 Series sedan begins its pricing journey at a bit over $50,000 while the larger 7 Series commands a bare minimum of $82,000. So, while the Cadillac's range-topping CT6 isn't exactly a 5 Series or 7 Series competitor, its pricing strategy seems to reflect an interesting position in the luxury-car playing field. For that $55,000-ish asking price, the CT6 comes equipped with a 2.0-liter turbocharged four-cylinder engine that pushes 272 horsepower to the rear wheels. When equipped with a 335-horsepower, 3.6-liter V6 engine and all-wheel drive, the CT6 nudges up just slightly to $56,490. Again, that's a reasonable $2,000 surcharge for more power and four driven wheels. Continuing up the CT6 structure brings us to the 400-horsepower, twin-turbo, 3.0-liter V6 for $65,390 that also comes with all-wheel drive. All models come with an eight-speed automatic transmission. At the very top of the pricing scale sits the CT6 Platinum, which carries a MSRP of $84,460. As noted earlier, that puts the tip of Cadillac's CT6 spear just into the starting territory of BMW's biggest luxury sedan. A plug-in hybrid model is promised that will offer 335 horsepower and 432 pound-feet of torque with double the fuel efficiency of a comparable non-hybrid CT6, but Cadillac hasn't yet announced pricing for that model. We're eager to find out exactly where the CT6 lands on the scale of high-end luxury cars in America. One thing is for certain, though: Cadillac is clearly trying pique the interest of German cross-shoppers with its top-level offering. Check out the press release below for more details from the automaker about its so-called Cadillac Touring 6 Sedan. Related Video: 2016 Cadillac CT6 Range-Topping Sedan Slated for March Launch NEW RANGE INCLUDES CT6 STARTING AT $53,495; CT6 PLATINUM PRICED FROM $83,465 2015-11-02 Cadillac extends the top of its range with the 2016 Cadillac Touring 6 sedan, which begins production in Detroit in January, with initial shipments to dealers in March. Through the integration of new technologies, the first-ever Cadillac CT6 creates a new formula for the range-topping sedan and substantially expands the Cadillac portfolio.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."