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Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2015 Cadillac Escalade blings its way into LA

The new Cadillac Escalade sauntered out onto the Los Angeles Auto Show stage, showing off its new familial face and redesigned interior. That exterior, with its slim, wrap-over headlights and tall, vertical taillights (both made up of LEDs) is a subtle but significant departure from the past styling of General Motors' flagship SUV.
And while there's no shortage of stuff to discuss about the Caddy's exterior, its cabin is where the big changes happen. Aside from the column-mounted shifter, the cabin receives a heavy going-over, receiving Cadillac's new CUE infotainment system and a significant upgrade to the materials. Comparing it to furniture, Eric Clough, Cadillac's director of design for interiors, said, "An exceptional level of craftsmanship has gone into the redesign of the 2015 Cadillac Escalade, and it all centers on the premium materials and extensive use of cut-and-sew live stitching."
Under hood sits a 420-horsepower, 460-pound-foot, 6.2-liter V8. Fitted with direct injection and active fuel management, fuel economy for the big Escalade should get a much-needed boost beyond the current model's 14-city and 18-highway miles per gallon, although official numbers haven't been published quite yet. A six-speed automatic is the sole gearbox choice. Cadillac has also fitted the new Escalade with GM's magnetic ride control system, which should deliver a more refined ride than its predecessor.